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Sr. SEM Specialist

Search Engine Marketing, SEM, Paid Search, PPC, Pay Per Click, Digital Marketing, Display Marketing, Adwords, MSN AdCenter, Return On Investment, ROI, Account Manager, Campaign Manager, Google Analytics, Google Certified, MSN Certified

Specialties: Search Engine Marketing, SEM, Paid Search, PPC, Pay Per Click, Digital Marketing, Display Marketing, Adwords, MSN AdCenter, Return On Investment, ROI, Account Manager, Campaign Manager, Google Analytics, Google Certified, MSN Certified


Drove performance for clients, team and the agency through planning, buying, and optimizing direct marketing media campaigns.
o	Managed $12MM in paid search annually
o	Met and exceeded all client performance KPIs
Simultaneously owned the strategic and tactical functions of providing top-level marketing strategies to a variety of clients across many verticals including:
o	Self-storage, residential solar, home security, education, E-commerce, B2B
Provided detailed insights such as risk management threats, new opportunities and optimizing new angles for increasing traffic and ROI.
o	Pushed mature clients to greater efficiency
Effectively communicated strategy to client, management and cross-functional teams. 
o	Led annual and quarterly business reviews onsite and offsite
o	Led internal training sessions that included all PPC members
Sought out new opportunities in other channels and collaborated with other channel managers to develop an integrated marketing strategy.
o	Content marketing, landing page optimization, email, display outside of GDN
Managed and mentored Media Specialists and Campaign managers. 
o	Retained and grew those employees into new positions.
Technology and Certifications: DSMM Advantage, DoubleClick for Search, Hitwise, ComScore, Marchex, Mongoose, Excel (pivot tables, vlookup, advanced formulas), PPT, Google Analytics (GAIQ), Certified in AdCenter and AdWords

The SEM Specialist will be responsible for planning, executing and reporting on paid search campaigns for all agency clients. The role coordinates with both the digital strategy and account management teams to create fully integrated marketing plans for clients.

Find out detailed information about Chris Lantzy, Sr. SEM Specialist in los angeles, CA

Chris Lantzy: Sr. SEM Specialist in los angeles, CA

Chris Lantzy

Davis Elen Advertising

CSUN