Chris Lantzy

Chris Lantzy

Sr. SEM Specialist at Davis Elen Advertising
Currently: Sr. SEM Specialist at Davis Elen Advertising
Location: los angeles CA
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Search Engine Marketing, SEM, Paid Search, PPC, Pay Per Click, Digital Marketing, Display Marketing, Adwords, MSN AdCenter, Return On Investment, ROI, Account Manager, Campaign Manager, Google Analytics, Google Certified, MSN Certified Specialties: Search Engine Marketing, SEM, Paid Search, PPC, Pay Per Click, Digital Marketing, Display Marketing, Adwords, MSN AdCenter, Return On Investment, ROI, Account Manager, Campaign Manager, Google Analytics, Google Certified, MSN Certified Drove performance for clients, team and the agency through planning, buying, and optimizing direct marketing media campaigns. o Managed $12MM in paid search annually o Met and exceeded all client performance KPIs Simultaneously owned the strategic and tactical functions of providing top-level marketing strategies to a variety of clients across many verticals including: o Self-storage, residential solar, home security, education, E-commerce, B2B Provided detailed insights such as risk management threats, new opportunities and optimizing new angles for increasing traffic and ROI. o Pushed mature clients to greater efficiency Effectively communicated strategy to client, management and cross-functional teams. o Led annual and quarterly business reviews onsite and offsite o Led internal training sessions that included all PPC members Sought out new opportunities in other channels and collaborated with other channel managers to develop an integrated marketing strategy. o Content marketing, landing page optimization, email, display outside of GDN Managed and mentored Media Specialists and Campaign managers. o Retained and grew those employees into new positions. Technology and Certifications: DSMM Advantage, DoubleClick for Search, Hitwise, ComScore, Marchex, Mongoose, Excel (pivot tables, vlookup, advanced formulas), PPT, Google Analytics (GAIQ), Certified in AdCenter and AdWords

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