Craig Hoyt

Craig Hoyt

Director Of Product Development

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Summary

PROFESSIONAL PROFILE Experienced consumer goods business professional with proven track record of innovation and market penetration. Strong product management skills through the entire product lifecycle. Skilled in building and growing strong relationships domestically and internationally with vendors, sales professionals and marketing teams to achieve targeted goals. Proven ability to recognize and capitalize on emerging trends. Ability to successfully leverage industry relationships to facilitate identification of strategic opportunities to innovate existing products and create new categories. • Over fourteen years of bicycle industry experience • Innovative and analytical • Strong presentation abilities • Race Team Management and Marketing experience • Experienced in full product development lifecycle including: inception, design, management and delivery to market • Price negotiating experience & sourcing (Taiwan and China) • Outstanding communication & negotiation skills • Experienced in national & international sales • Dedicated, self-motivated, results oriented • Experienced in global travel • Dealer, Distributor and OEM experience ACCOMPLISHMENTS • 2015 - Completed overhaul on Cannondale P&A, creating a new product line and exceeding first order window expectations. • 2014 - Revamped of the Cannondale MTB line all new 27.5” models as well as a new 29” hardtail. • 2012 – Responsible for managing global line of Mongoose bicycles which produced a 30% growth in sales over previous years. • 2010 – Envisioned and introduced 27.5” wheel size into the global market

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