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Director of Digital Marketing

I am a self-starting and driven marketer, data enthusiast and strategist with experience in both the entertainment and lifestyle brand arenas.

At Allied Experiential, I have worked across many verticals including entertainment (film, TV, and music), retail, lifestyle and consumer packaged good clients. I have managed full-scale campaigns involving strategic planning, audience segmenting, sales analysis, partnerships, promotions, grassroots outreach, event development and coordination, stunts and street-teams.

•	Create and execute 360 strategy, and ROI analysis for product launches, events, mobile tours and online campaigns for clients
•	Drive consumer awareness and engagement to brands and products in the digital and experiential space
•	Procure technology partnerships to create and enhance event environments
•	Develop and execute events from their conception to execution including budgets, strategy, staffing and reporting
•	Generate and manage internal digital group within the agency
•	Manage all aspects of internal branding and outbound communication including website,  social media strategy

Sr Director, Strategy

Create and execute digital strategy, execution and ROI analysis for product launches, events, mobile tours and online campaigns for clients such as Warner Bros., GGP, Bravo and Constellation Wines
Drive consumer awareness and engagement to brands and products in the digital and experiential space
Procure technology partnerships to create and enhance event environments
Develop and execute events from their conception to execution including budgets, strategy, staffing and reporting
Creation and management of internal digital group within the agency
Manage the retooling of GCM internal branding including website social media strategy

VP Digital Strategy

Find out detailed information about Marisa Kurtz, Director of Digital Marketing in Los Angeles, CA

Marisa Kurtz: Director of Digital Marketing in Los Angeles, CA

Marisa Kurtz

Allied Experiential

Allied Experiential

Allied Experiential

University of Southern California