I'm a Wisco-born creative currently working in Minneapolis, Minnesota and I’m passionate about creating smart, strategic work for enthusiast brands and entities that are in it for the greater good. I believe the key to brand affinity is a consistent, authentic voice partnered with a mind-blowing user experience communicated through great design. When I'm not in the trenches of creativity, I enjoy getting rowdy on some singletrack, experiencing how completely out of shape I am on XC skis, dropping a few hammers on my road bike, going topshelf on the goalkeep and, mostly importantly, living outside my comfort zone. These activities shape me as a creative and allow me to fully experience the world around me as I try to understand situations that are often difficult to describe. Not to mention, most of my best ideas come when I'm in the middle of a good, hard century ride.