Iva  Shah

Iva Shah

Vice President, Marketing and Business Development

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I quickly add value organizations. I have reworked all Belly Bandit brand communications to drive a consistent visual presence and voice resulting in a growing social media audience, engaging digital content, improved PR placement and healthier brand equity. Additionally, I support double digit sales growth by curating programs for incremental retailer sell-in and securing promotional partnerships, while managing a marketing budget. Throughout my career in fashion and softlines, I’ve successfully customized global strategies for local execution.