Music

Marketing Manager with experience in analytics, graphic design, brand positioning and activating/launching marketing programs.  Innovative, creative, resourceful, focused and persistent in transforming vision into reality. Repeated success building brand awareness, implementing/growing projects and driving sales. 

Background spanning: strategic market analytics, brand strategy, promotions, sales, technical expertise and coordination with international multimillion-dollar corporations for superior punctual results. 


Responsible for optimizing RED Music Label sales performance through site merchandising, marketing, buying, inventory management, finance and operations.

•	Increased revenue 15%+ through new marketing campaigns and process improvements in a declining category.
o	Prior to my joining Amazon, RED revenue was decreasing by -12%YOY from January-June. Improvements implemented in second half of 2014 created a revenue lift of +19% YOY from July - December, generating an additional $1.27 million in revenue. A lift of +15%YOY is continuing through Q1 of 2015 with revenue up $300K YOY.  

•	Executed 47 marketing campaigns that generated $464K in vendor-funded marketing dollars. 
o	Implemented onsite merchandising, email and artist/genre catalog campaigns. 

•	Launched and created Assistant Vendor Manager Training program; a scalable and efficient solution for merchandisers on-boarding to Music team.  

•	Wrote Standard Operational Procedure for implementation of complex Music Stream Tool.

Amazon Associate Vendor Manager

Altrom Group									
Altrom Group: Subsidiary of Genuine Parts Company. Altrom is a leading wholesale distributor of OEM branded, import automotive parts, with a network of 17 distribution points in the United States and Canada. 

Marketing Manager Altrom USA and Canada                      		
Promoted to National Manager for Canada and USA.

•	Launched successful marketing campaign that generated $770k in incremental sales. 

•	Conducted strategic market analytics to find areas of opportunity and then drive growth.
  
o	Increased program penetration to top 18% of customers with decreased implementation. 
o	Program generated $120,000 in new sales with zero incremental marketing investment.
       
•	Responsible for positioning over 100 distinct Original Equipment automotive brands to coordinate with Altrom’s overall brand and company strategy.  
o	Worked cross-functionally with NAPA and Altrom vendors to integrate all vendor messaging, materials, and sales efforts into Altrom’s advertising materials, advertising campaigns and promotional programs to grow vendor sales and brand recognition. 

Marketing Coordinator                                        		
Promoted to Marketing Coordinator for USA.

•	Updated company website to create fluid customer web flow and leverage ad space.

o	Created homepage gateway ads for top brands.  
o	Consolidated and segmented onsite navigation by primary user needs.
o	Enriched onsite content to reflect updated branding and messaging.

•	Launched screensaver ad campaign that broadcasted to over 6,000 NAPA stores nationally.
o	Altrom ads made up 50% of total participating programs.    

•	Launched 12 month gateway campaign on NAPA wholesale customer portal. 
o	Altrom held 33% exposure to all NAPA wholesale customers logging in to buy parts electronically.

•	Designed and revitalized company marketing materials by reconciling dual brand images into one, consistent, cohesive design.   

•	Launched product awareness flyer campaign, a low cost marketing solution with a high ROI and broad penetration within the NAPA business model.   

Regional Sales Manager                                      			
•	Developed series of custom Web Harvesting Macros to extract competitors’ pricing.
 
•	Increased Altrom Product line growth over 45% by taking strategic and analytic approach. 

•	Used competitive analytics to customize inventory forecasting on a regional and small market level. This technique consistently led to significant increased ROI for customers stocking our line.

Marketing Manager

Find out detailed information about John Hamann,  in SEATTLE, WA

John Hamann: in SEATTLE, WA

John Hamann

Associate Vendor Manager Music Media

Altrom

University of Texas