Shannon Hatfield


An experienced executive leading sales and retail teams to exceed revenue and performance goals on multi-billion dollar brands. A proven track record of talent development, team building, negotiating and executing account specific joint business plans, delivering trade spend targets, and implementing process improvements. A career built on a strong, demanding, and a fun leadership style with a proven history of deep customer intimacy and change leadership. Extensive experience in both warehouse and direct store delivery systems. Highlights of qualifications: • Extensive experience in grocery, convenience store and mass classes of trade • Innovative leadership with strong strategic planning and business development skills • Experience in both DSD and Warehouse distribution systems Specialties: Areas of Strength • Team Leadership, Collaboration, and Development • Customer relationship building, and management • Strategic Planning and Business Development • Wholesale and DSD distribution systems of consumer product goods • Innovative Decision Maker