Liza Klein

Liza Klein

Director Global Innovation/Head of Marketing
Currently: Director Global Innovation/Head Marketing at WD-40 BIKE / WD-40 Company
Location: Vista CA
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Summary

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Results-driven marketing and innovation leader with significant experience in brand management, strategic business planning, trade and consumer marketing, communications, new product development, global innovation, and business development in consumer packaged goods in the US, Canada, and the UK. Exceptional at taking the lead and collaborating with others toward a common goal. A proven leader in building brand strategy and executing marketing initiatives to drive company growth. Adept at creating and managing impactful marketing plans that include brand management, media (traditional and digital), brand positioning/guidelines, consumer segmentation, P&Ls, forecasting, and agency management to deliver meaningful revenue and maximizing brand exposure.

Work Experience

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Interests & Groups

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INTERESTS
  • Swim
  • bike
  • run
SPORTS
  • Triathlon
GROUPS
  • no groups

Education History

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COMPANIES 1

2XU North America LLC