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Director of Product & Business Development

An experienced high level performer in branding and product development. I have consistently taken companies to the next level in achieving their objectives.
In my experience I took the lead role in delivering increased sales and margins for an established company's product line which met objectives and increased investors ROI.

In addition, I developed and launched a new brand for a global retailer, ahead of schedule, that grew into the company's largest brand by the second year in the market.

The keys to my success include identifying opportunity, mapping the course, identify and empower talent, be accountable, and manage risk.

At NSG & NPL I worked closely with management to streamline the product line and grow the business from its' core out. As a strategic partner I lead the development of key items that both increase product penetration in all key markets as well as increased margin even against manufacturing cost increases.

In addition, I have developed go to market strategies which includes incorporating new media into our platform as well as linked media and marketing together for brand consistency. This has increased brand penetration in both the domestic and international markets.

Find out detailed information about Chad Nelson, Director of Product & Business Development in Elk Ridge, UT

Chad Nelson: Director of Product & Business Development in Elk Ridge, UT

Chad Nelson

National Sporting Goods / National Product Ltd.

Northern Arizona University

San Joaquin Delta College