Moto & Powersports

Outdoor

Tech

Soccer

Running half-marathons and spartan obstacle races.
running

Indoor and outdoor
basketball nba

Corporate Marketing Manager

Marketing Strategy Expert | Lead Generation Professional | Campaign Development Strategist | 

An innovative and creative marketing expert with more than ten years of experience impacting organizational presence and performance. Notable success in the areas of marketing planning, strategy and execution, campaign development, and lead generation. Known for building strong relationships with internal and external partners. 

• Marketing planning and strategy through research development
• Lead generation professional with successful implementation of lead scoring and lead nurturing
• Campaign development strategist with out-of-the-box ideas
• Event management expert with proven success in generating awareness and increasing participation



Responsible for the company's marketing planning and strategies, campaigns, and program efforts. Provide leadership to improve the marketing teams initiatives and other contributions. Oversee brand marketing strategies and execution of the company brand story. Direct the marketing staff, and coordinate at the strategic and tactical levels with the other functions of the organization. Define and execute a series of well-targeted push and email marketing campaigns targeted at users in different stages of our customer life-cycle. Improve email communication vision by testing and optimizing email campaigns to drive conversion, retention, and reactivation of prospects and customers. Support and enhance marketing efforts by focusing on the processes, platforms, and tools that enable efficient and effective marketing activities. Oversee the design and execution of a wide range of campaigns for different markets and target customers. Use marketing automation to manage all segmentation, testing, and creative versioning to accurately target customers for each email campaign; perform A/B testing on multiple campaigns including new product launch deployment. 

Strategic and logistical event management, event planning, volunteer management, artist management, campaign planning and execution, search engine marketing and social media for various industries, ranging from Endurance markets, music industry and non-profits.

Marketing Event Consultant

* Planning and executing cost effective fundraising campaigns for a non-profit
organization
*  Increased annual fundraising donations by 20% overall
* Developed and executed online fundraising web page for national campaign
* Plan/manage activities related to fundraising events and programs, including
volunteer development strategies
* Responsible for procuring silent/live auction items for annual user conference
* Secure financial support from individuals, foundations and corporations
* Analyze and report on all fundraising specifics and budgets

Fundraising Marketing Manager

Responsible for creating, managing and executing marketing plans for the
Endurance and Giving market
- Developed over 40 online industry webinars for race director members
- Created and executed monthly Race Director newsletter from inception to over
500 readers and over 40 expert speakers
- Managed lead generation, tracking, and reporting for online and offline program
and campaigns
- Executed direct-response marketing programs, including email & direct mail,
monthly webcasts, SEO/SEM
- Coordinated online event planning, speaker/presentation development
- Assisted with event/tradeshow strategy and messaging
- Developed market research, budget and ROI tracking
- Responsible for search engine marketing including organic site optimization and
paid search and advertising campaigns
- Developed content for collateral and sales support tools including best practices,
brochures, datasheets, and customer success stories

Endurance Marketing Manager

Manage vertical marketing programs for assigned, selected verticals
- Develop monthly customer promotions and campaigns for cross-sell and up-sell
opportunities
- Responsible for implementing target vertical media plan, promotions, monthly
webinar campaigns and sponsorship schedules
- Assist MarCom manager with arranging advertising space for industry related
articles and print ads for vertical publications
- Analyzed and reported marketing program metrics to V.P of Marketing
- Developed monthly targeted web seminars with various regulatory agencies
- Identify and recruit customer references and testimonials for industry white
papers and industry articles
- Responsible for target market research and competition matrices
- Manage all sales lead generation activities, including tracking success, ROI, and
analysis

Marketing Associate

Find out detailed information about Araceli Dagdagan, Corporate Marketing Manager in Murrieta, CA

Araceli Dagdagan: Corporate Marketing Manager in Murrieta, CA

Araceli Dagdagan

International E-Z UP

Independent Contractor

Running USA

Active Network

3E Company

California State University San Marcos

Palomar Community College