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Event Specialists

Pursuing a career in communications/ public relations focusing on event marketing in the action sport industry. I would like to continue my professional growth while utilizing my existing skills developed from my education and current work experience, while promoting the brand.


Athlete representation
Manages brand activations at motorsport competitions, trade shows, and other events Social media pertaining to race team 
Executes and manages events onsite and any collaboration opportunities
Collaborates with partnering race series, teams, racers, & other affiliates to leverage the KTM brand


Works closely with race team and team manager
Social media promoting the race team and lead activations with sponsored partners (GoPro/LifeProof/Karcher/Sonic Tools/New Era)
Assist with sponsorship relations and contract negotiations   
Travel coordination (flights/ hotel group rates/ transportation) 
Coordinates and manages all press events for riders  
Coordinates photoshoots with riders and team
Cross-functional liaison between marketing and key partners across organization
Primary onsite contact for all race events and activations

Race Team Coordinator 

Coordinate all retail and elite athlete custom paint projects
Manage painters weekly and monthly schedules
Budget/ Invoicing
Provide retail and athlete customer service
Manage all retail and athlete jersey lettering projects
Social media
Event coordinating

Special Projects Coordinator

Assisted the sportswear global manager 
Responsible for the management of company-wide collection samples
Coordinated monthly seasonal calendars 
Inventory maintenance
Trade show coordination
Supported product marketing goals and initiatives 

Sportswear Coordinator

Find out detailed information about Lesley Roberts, Event Specialists in Norco, CA

Lesley Roberts: Event Specialists in Norco, CA

Lesley Roberts

KTM North America, Inc.

Troy Lee Designs

Troy Lee Designs

Troy Lee Designs

California State University, Fullerton