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Brand Strategy Manager

Are you looking for a motivated and experienced marketing professional? I bring to your team 15+ years of experience in multi-channel marketing, driving consumer engagement, showing ROI, managing budgets/forecasts, developing brand strategy, leading social media strategy, developing strategy to enhance customer experience, delivering creative briefs to agencies and driving loyalty programs.

While Brand Manager at Ducati North America I implemented the company's first Fashion Night event to promote Ducati apparel that led to adoption by Italian headquarters for worldwide use. My experience in luxury brands and lifestyle and a recent MBA makes me a great candidate.

Brand Strategy
•	Developed marketing strategy for new product launches, briefs to advertising & PR agencies
•	Led Customer Relationship Management (CRM) project strategy with cross-functional teams.
Developed customer communications strategy & mapping.
Developed strategy for acquisition and lead management improvements.
•	Managed trademark licensing program, currently #112 Top 150 Global Licensors.

Product launch, brand health, fiscal year planning, content strategy

Group Manager Brand Strategy + Marketing Planning

Manage marketing and operations for direct to consumer channels including tasting rooms, wine club, internet and direct sales for Arrowood Vineyards & Winery and Matanzas Creek in Sonoma, California. 

Drove acquisition at properties, managed customer loyalty (CLV) for wine clubs, managed digital advertising (including social) and grew key events to record attendance.

Direct to Consumer Marketing Manager

• Drove strategy and content in social marketing campaign for technology sector Fortune 100 including Facebook and Twitter campaigns.
• Grew social media Fans/Followers, increased engagements and exceeded campaign KPIs.
• Assisted in developing social media strategy and competitive analysis.
• Provided and managed advertising, promotions, metrics and reporting.
• Provided campaign content including copy, keywords and calendars.
Client: Cisco Collaboration

Social Media Strategist

•	Product Marketing for Harley-Davidson licensed products including retail programs
•	Business Development and PR for partnerships with BMW, Mini, Garmin, Mio.
•	Business development & marketing for 1200 Harley Davidson international dealers

Product Manager

•	Create brand strategy and key messaging for non-profit projects
•	Interviews with stake holders, consumer surveys to develop strategy

Brand Strategist (Pro Bono)

Managed brand across all touch points for North American. Media planning, product launches, retail marketing support. Implemented online marketing strategies. Managed national and regional coop programs. Developed Ad Planner that greatly enhanced dealer advertising. Launched first dealer Fashion Night events to incorporate lifestyle into dealer event and ad strategy. Event was adopted globally.

Brand Manager

Find out detailed information about Sian Goad, Brand Strategy Manager in Aliso Viejo, CA

Sian Goad: Brand Strategy Manager in Aliso Viejo, CA

Sian Goad

Kawasaki Motors Corporation USA

Mazda North America

Jackson Family Wines (Kendall Jackson)

Crimson Consulting

Mad Maps - Harley-Davidson Great Roads

The Taproot Foundation

Ducati North America

Pepperdine University The Graziadio School of Business and Management