Award-winning strategic marketing leader with Automotive, Consumer Packaged Goods, Entertainment, Wine & Spirits, and Technology experience, with deep expertise in multi-channel consumer and business/professional marketing. Areas of expertise include brand media architecture, customer acquisition, retention, loyalty, segmentation, relationship marketing, communication, and analytics. Over the last 14 plus years, partnered with industry leaders and developed multi-channel campaign capabilities and launched hundreds of successful campaigns, and advanced the mission for measurement & analytics. Experience has been both with small niche agencies, start-ups and with large multi-nationals. Agencies and major accounts include names such as MindShare, Chiat Day True Agency, Rocket XL, Moet Hennessy USA, Leblon Cachaca, ABC Family, Fox Kids Network, Bandai America, Nissan & Infiniti Motors, SanDisk, AB InBev, Puma, TJ Maxx, and Unilever.