Fashion

Lifestyle

Outdoor

Snow

Streetwear

Surf

Pilates

Yoga

Surfing

Hiking

Indoor cycling

Stand up paddleboarding

Outrigger canoes

Blogging/social media

Being a mom! being a wife! healthy cooking

Roadtrips and travel. anything ocean related...

Founder

Experienced Sports Marketing, PR and Social Media professional seeking a position in the action sports industry.

The Paddle Academy's mission is "to pass on the traditions, lifestyle and culture of paddlesports through experienced instruction and specialized mentoring." 

As Co-founder +CEO of The Paddle Academy, the following are some of my current duties:

>As a Master Stand Up Paddle Instructor, I conduct Instructor Training courses for the World Paddle Association, for individuals interested in becoming safe and informative  SUP instructors.

>Create and Execute Junior SUP Development Program; providing an extensive training program, teaching technique, cross-training, importance of nutrition, stretching, mental strength and endurance work.

>Host Women’s-specific SUP-fitness/yoga workouts on flatwater and ocean.

>Host Corporate SUP events. Focused on team building skills and activities.

>Offer private and group SUP clinics and lessons (Novice through advanced skill levels).
 
>Hire team of Stand Up Paddle Professionals to instruct; coordinate schedules.

>Direct all Marketing and PR initiatives.

Responsible for developing local and national brand awareness programs through a combination of grass roots marketing, event management, social media outreach, and athlete/corporate partnerships.

>Identified potential sponsored athletes, as well as managed existing SUPCO team members.

>Developed advertising campaigns with company’s creative director for industry magazines, websites and other key media channels (i.e., Stand Up Journal, Riviera Magazine and The Travel Channel).

>Responsible for the promotion of SUPCO through various high profile competitions, key retail partners and community events (i.e. product releases, event demos and pro clinics).

>Managed all company corporate and charitable partnerships (i.e., Lululemon, Olukai, Ocean Minded, Surfers Healing, Surf-Aid and Zero Trash Organization).

>Conducted company training and product education of national accounts (i.e., Sport Chalet).

>Maximized annual brand awareness at Outdoor Retailer and Surf Expo Tradeshows.

>Assisted company’s design team with apparel production – including R&D, design, product testing and athlete/celebrity seeding.

>Conducted World Paddle Association (WPA) National Instructor Training for key retail partners such as Sport Chalet and Jupiter Outdoor Center, Fl.

Director of Marketing, PR + Corporate Training

As Marketing Manager of Roxy Swim Categories (ROXY, ROXY Girl, Raisins and Leilani), I worked alongside the VP of Roxy Marketing and Roxy Merchandising and Design Team to gain further exposure of Roxy Outdoor Fitness and Roxy Swim Categories. I was responsible for assisting the Director of Marketing at domestic and international events, and to create and launch special projects to maximize growth and increase business performance.

>Developed and managed the Athlete Ambassador Program for Roxy Outdoor Fitness.

>Managed and directed Roxy Swim and Athletix fashion shows. Oversaw entire marketing efforts for these events.

>Budget management of Roxy Swim divisions and Roxy Outdoor Fitness (sales promo budget, special events budget, and budgets related to Roxy athlete contracts).

>Produced and created look and feel of all Roxy Swim and Roxy Outdoor Fitness photoshoots.

>Directed marketing efforts amongst design, sales, merchandising and creative firm for entire Swim and Outdoor Fitness line guides. Also ensured distribution/education to all product representatives.

>Facilitated proper media exposure with Roxy Advertising and PR team.
Managed Swim and Athletix POP program.

>Arranged all sales meeting details – including coordination of special events for sales reps.

Marketing Manager (Roxy Swim Categories + Outdoor Fitness)

Responsible for the Surf and Snow teams with respect to Core Marketing efforts. Additionally, I coordinated marketing initiatives to generate momentum for company sales and media coverage.

>Assisted Sports Marketing Director with all branding, athlete endorsements and PR matters
Duties as Surf and Snow Team Manager included coordinating athlete schedules and travel arrangements, relaying information (results, images, videos, and calendar) from athletes to web department and social media avenues. Duties also included yearly athlete assessments and renewals.

>Coordinated and facilitated Roxy Snow and Surf Camps for all North America events.

>Produced "Labor of Love" ROXY Snowboard Film world premieres throughout North America.

>Created and facilitated "Roxy Ride Days" Program in collaboration with Colleges and Universities nationwide; worked with resort marketing team and university ski and snowboard teams to generate awareness of the Roxy Snow program.

>Worked alongside Director of Events to produce world class Surf and Snow Events: (i.e. Roxy Jam Cardiff and Roxy Chicken Jam)

Sports Marketing Manager

Find out detailed information about Jaime Donnelly, Founder in Laguna Niguel, CA

Jaime Donnelly: Founder in Laguna Niguel, CA

Jaime Donnelly

The Paddle Academy, Inc

Stand Up Paddle Company (SUPCO, Laguna Beach)

ROXY/Quiksilver Americas

ROXY/Quiksilver Americas

Chapman University

Santa Margarita High School