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VP, Direct-To-Consumer Merchandising/Buying

A direct-to-consumer leader with 17 plus years of experience in retail store and ecommerce channels.  Possess knowledge and expertise apparel, accessories, and footwear.  Extensive background in all aspects of brand management, buying/merchandising, retail operations, product development, and licensing.  Developed and lead the execution of merchandise strategies and operational processes to drive comp sales growth and margin improvement. Results-oriented with a focus on team growth and development.

Responsible for merchandise strategies across Quiksilver, Roxy, DC Shoes, and third-party product for North America.
•A total 100 stores generating +$150 million in annual sales (Premium Retail and Outlet) 
•Ecommerce generating +$50 million in annual sales
•Collaborate with product development, planning and marketing to align assortment plans, develop special make-up (retail exclusive) products, visual, marketing, and promotional strategies across all channels of direct-to-consumer
•Partner with finance to establish financial goals, align seasonal buying with strategic objectives, and facilitate monthly planning reviews to analyze and optimize sales/gross margin performance 
•Coordinate with business development to launch new channels, such as airport stores, resort locations, and company owned liquidation channel
•Share market analysis and research with global retail team to develop assortment strategies that are implemented across the worldwide retail network

Managed $90 million in annual sales across Quiksilver, Roxy, DC Shoe, and third party brands- a total of 48 premium stores.  Managed all aspects of business strategies including assortment and financial planning, visual merchandising, allocation, transfers, pricing, and promotions

Director, Direct-To-Consumer Merchandisng/Buying

Men's, Juniors, Kids Apparel/Accessories/Footwear

Buyer

Assistant Buyer

Find out detailed information about Kelly Ketner, VP, Direct-To-Consumer Merchandising/Buying in Orange, CA

Kelly Ketner: VP, Direct-To-Consumer Merchandising/Buying in Orange, CA

Kelly Ketner

Quiksilver

Quiksilver

Quiksilver

Quiksilver

Wet Seal

California State University, Long Beach