Caity Strong


oPlanner and leader: from ideation to project management and execution, including knowledge of current industry standards and practices as well as experience activating strategies with new and existing teams, outside vendors,¬ and multiple agency partners. oCommunity management strategist: experience using SproutSocial, HubSpot, and HootSuite, leading teams of community managers and writing crisis management strategies for brands like Smithfield oSavvy multiple-platform user: Email, Facebook, Twitter, YouTube, Instagram, Pinterest, Vine, Tumblr oStrategic measurer: qualitative/quantitative analysis of KPIs/ROI, proficient in Google Analytics oArt director: lead and oversee the development of design elements to support strategies oAesthetically-minded visual designer: Proficient in Adobe Suite - portfolio available upon request oDetail-oriented organizer, writer and editor: Excellent with Microsoft Office, familiar with AP, Chicago and MLA styles, journalism background oEngaging teacher and public speaker: experience training, teaching and public speaking at events, conferences (groups 3-3,000), as well as helping internal teams build their social media proficiencies oOnline media watcher: proficient in ways to monitor and measure brand mentions, share of voice, sentiment and more using Brandwatch, Vocus, and other programs that utilize Boolean search queries oMedia planner & buyer: including social media ads and PPC ads (from $100- $1M)