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Associate Content Strategist

oPlanner and leader: from ideation to project management and execution, including knowledge of current industry standards and practices as well as experience activating strategies with new and existing teams, outside vendors,¬ and multiple agency partners.
oCommunity management strategist: experience using SproutSocial, HubSpot, and HootSuite, leading teams of community managers and writing crisis management strategies for brands like Smithfield
oSavvy multiple-platform user: Email, Facebook, Twitter, YouTube, Instagram, Pinterest, Vine, Tumblr
oStrategic measurer: qualitative/quantitative analysis of KPIs/ROI, proficient in Google Analytics
oArt director: lead and oversee the development of design elements to support strategies
oAesthetically-minded visual designer: Proficient in Adobe Suite - portfolio available upon request
oDetail-oriented organizer, writer and editor: Excellent with Microsoft Office, familiar with AP, Chicago and MLA styles, journalism background
oEngaging teacher and public speaker: experience training, teaching and public speaking at events, conferences (groups 3-3,000), as well as helping internal teams build their social media proficiencies
oOnline media watcher: proficient in ways to monitor and measure brand mentions, share of voice, sentiment and more using Brandwatch, Vocus, and other programs that utilize Boolean search queries
oMedia planner & buyer: including social media ads and PPC ads (from $100- $1M)

As the Associate Content Strategist at EXOS, I've begun to develop, direct, implement and measure content strategy plans and campaigns for EXOS as a whole, representing and marketing several business verticals: EXOS' education (online and onsite in 22 countries and languages, EXOS Performance Nutrition (a line of dietary supplements), among others. 

I utilize email, digital, social, experiential and traditional marketing and advertising daily to give legs to a meaningful content strategy. My favorite part about working at EXOS is being surrounded by people who are all motivated to upgrade lives (from amateurs to professionals) as a team by focusing on Mindset, Nutrition, Movement and Recovery.

Find out detailed information about Caity Strong, Associate Content Strategist in Phoenix, AZ

Caity Strong: Associate Content Strategist in Phoenix, AZ

Caity Strong: Associate Content Strategist in Phoenix, AZ

Caity Strong

EXOS

University of Wisconsin-Milwaukee