Fashion

Streetwear

Tech

Founder

•	Founded a social media agency to help brands with their social media strategy, particularly on Instagram
•	Managed paid Instagram campaigns – most successful client went from 600 Instagram followers 
to 1,500+ in one week - by repeating tactics, currently has 180k+ followers
•	Pivoted the business into a full-fledged digital marketing consultancy, concentrating heavily on user acquisition
•	Worked with 30+ brands to figure out key metrics, such as CAC and LTV across various marketing channels
•	Helped implement various free and paid user acquisition tactics, also testing various landing pages
•	Grew brands’ Instagram and Twitter accounts quickly, leading to an increase in targeted referral traffic –
collectively have helped clients gain thousands of new followers a day
•	Presented data to help brands gain insights into their paid marketing campaigns (Facebook, Google display, 
remarketing),  as well as their marketing communications (email and social media copy)
•	Ran highly converting Adwords search campaigns by creating dynamic ad copy and dynamic landing pages

•	Founded a menswear brand and designed every piece
•	Grew the business from zero to 100+ orders a month in five months, with 500+ customers 
in 30+ countries worldwide in eight months
•	Used reddit to create initial fanbase and generated $1.5k+ in revenue in the first month with no marketing spend
•	Grew an average of 35% month-to-month in web traffic (sessions)
•	Managed, created, and optimized all social media content, growing Instagram, Twitter, and Tumblr accounts
to over 28,000 combined followers with almost zero spend
•	Executed ‘viral’ giveaways – most recent produced 2,000+ legitimate emails for mailing list in ten days
•	A/B tested email opt-in boxes, capturing thousands of emails from otherwise lost visitors
•	A/B tested shopping cart abandonment emails, recovering hundreds of dollars/month
•	Segmented customers and automated cross selling campaigns through Mailchimp
•	Implemented and A/B tested paid acquisition for reddit (display), Facebook (display), and Google (search and display), followed up by generic and dynamic retargeting ads
•	Achieved a 4x ROI from VTCs and CTCs on web and Facebook retargeting ads
•	Collaborated with tastemakers in the niche – social media influencers, bloggers, etc

•	Helped grow the business from $65MM (Oct 2011 – Sept 2012) to $90MM+ (Oct 2012 – Sept 2013)
as the only new hire in the sales territory	
•	Learned the ins and outs of an ultra-complex, technical knowledge driven industry with zero prior knowledge
•	Automated weekly reports, tailored for each sales rep, showing territory-specific competitive data
•	Pivoted data and built custom formulas to seek out competitive threats and growth opportunities
•	Led downward demand creation activities by segmenting and analyzing end-use customers
•	Delivered presentations in regional and national sales meetings in front of business leaders
•	Presented a 20-page digital marketing proposal to business leaders

Marketing Specialist

Find out detailed information about William Zhou, Founder in Monterey Park, CA

William Zhou: Founder in Monterey Park, CA

William Zhou

TrendPig

Winter Lotus

DuPont

The University of Texas at Austn