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Digital Marketing Strategist | Project Manager | Marketing Manager

I'm a driven marketing professional with an MBA in International Business with over five years of experience. I have worked with a variety of channels through direct and digital marketing that include managing and executing campaigns through emails, direct mail, microsites, landing pages, websites, online games, banners and re-branding. I also have experience in driving revenue through paid search, search engine optimization, social media, affiliate and media display.  I have had the opportunity to manage client relationships with Oakley, RayBan, Sunglass Hut, Cars.com, mophie, Skullcandy, Intuit and Warner Brothers.

• Advice, execute and optimize websites, branding projects, search engine optimization, paid search, direct mail, email and social media
• Strategic engagement with clients to provide high-level marketing recommendations
•  Development of strategic plan deliverables including; secondary research, primary research, data analysis, objective planning, media planning, budgeting, and proposal writing

•	Developed and implemented a quality assurance document for multiple departments which resulted in a high decrease in errors made
•	Established a unique referral for proposal process for Warner Brothers which achieved high profile projects and an increase in new business
•	Re-branded three Intuit brands to set the brands apart by qualitative and quantitative research 
•	Managed and grew client relationships which included determining client goals, developing creative briefs, scheduling timelines for deliverables and working closely with internal departments to achieve best results and to meet tight deadlines
•	Facilitated the internal execution of online marketing including: paid search, organic search, media display and affiliate
•	Analyzed media tactics through analytical tools to evaluate customer behavior and recommend changes

Digital Account Manager

•	Provided print specifications and assembled quotes to obtain artwork for offset printing jobs
•	Managed and interacted with multiple clients and projects simultaneously while meeting deadlines with quality and within client’s budget
•	Liaison between multiple departments that helped guide and execute the marketing campaigns
•	Managed as many as 30 simultaneous direct mail production projects with quantities as high as 800,000 pieces

Production Senior Project Coordinator

•	Managed project calendars, maintained budgets, prepared reports and led weekly meetings
•	Drove and executed campaign strategies for the Desktop and Mobile segments to increase revenue growth
•	Managed direct mail and email campaigns end-to-end by testing creative and offers along with detailed quality assurance of the creative and data

Direct Response Marketing Specialist (Contractor)

•	Organized and reported weekly board meetings to communicate scheduled software upgrades and technical fixes 
•	Ran weekly reports to track and record differences between development environments and live environments through SOX applications environments

IT Configuration Manager (Contractor)

Find out detailed information about Ashley Roberson, MBA, Digital Marketing Strategist | Project Manager | Marketing Manager in Carlsbad, CA

Ashley Roberson, MBA: Digital Marketing Strategist | Project Manager | Marketing Manager in Carlsbad, CA

Ashley Roberson, MBA

Freelance

Piston Agency

Anderson Direct & Digital

Intuit

M&G Investments

California State University, Chico

St Mary’s University College, Twickenham