Fashion

Streetwear

Brand Manager (levis and Dockers)

I am professional Buyer/Brand Manager with good experience in luxury and premium Brands. Have strong analytical skills, organized, result oriented. 


Controlling all aspects of retail operational business, assuring company growth, product development and profitability.

Developing the brand strategy, consumer segmentation, targeting and positioning of the brand architecture, ensuring
appropriate qualitative and quantitative research is conducted for overall brand success.

• Participation in establishing annual and long term corporate sales forecasts and promotional budgets.
• Establishing brand pricing strategies and price promotion levels and activities.
• Working with Finance team to measure and analyze sales impact, wholesaler execution and the profitability/ROIof expenditures.
• Continuous monitoring the business and brand health performance by means of internal and external data resources to
identify issues and opportunities to drive both brand development and volume performance.
• Supervising the team of 25persons.
• Constant review of current performance and taking necessary action.
• Development of Distribution channels
• Hiring multi lingual staff
• Focus of replenishments and stock transfers.
• OTB
• To improve the Sellout of seasonal stock.
• Marketing

• Responsible to select range, plan and buy non apparel, men's, children's and ladies ready to wear collections for UAE
stores.
• Focus on KPl's. Constant review historical analysis, plan and actual sales of range for next deliveries and seasons.
• Preparation Buying Budget proposals and buying reports
• Re-orders and replenishments
• Stock movement and consolidations between the stores and countries if necessary
• Managing the End-of-Season price reduction for seasonal lines and identifying slow sellers for markdowns during the
season.
• Analyzing markdown, achieved margins and top line sales growth expectations due to these promotions.
• Phasing out old seasons products into Outlet store and monitoring slow-sellers.
• Communication with the Mall Management regarding all operational issues
• Marketing – advertising in Media. ( magazines, banners, light boxes)
• Product, Seasonal trainings with the staff
• Assessing the productivity and achievements of the stores
• Recruiting, interviewing and dismissing employees
• Daily meeting with the staff, (sales targets, requirements, transfers)
• Operational issues in stores and daily action plans.
• Stock capacities for each store and daily replenishments from WH or other stores

Brand manager (brioni, Zilli, Artioli,Paul and Shark, Shanghai Tang,Billionaire)

Planning & Controlling Open-To-Buy:
• Responsible to select range, plan and buy non apparel, men's, children's and ladies ready to wear collections for Middle
East stores.
• Focus on KPl's. Constant review historical analysis, plan and actual sales of range for next deliveries and seasons.
• Preparation Buying Budget proposals and buying reports
• Re-orders and replenishments
• Stock movement and consolidations between the stores and countries if necessary
• Planning the annual and monthly departmental sales targets based on historical sales mix, stock levels, growth
prospects and management directions.
• Maintaining and controlling OTB on a monthly basis for every department.
• Range Plan based on sales analysis of past trends, planning of optimum number of options, collections, silhouettes,
core versus fashion and price – points.
Reporting and Analysis:
• Forecasting of Inventory Ageing mix for all departments of the brand for the financial year.
• Forecasting of In-season re-orders of core lines and fashion fast-movers on a weekly basis.
• Executing several weekly and monthly reports on sell-thru, stock-cover, top-sellers to planning team in UK.
Markdown Planning:
• Managing the End-of-Season price reduction for seasonal lines and identifying slow sellers for markdowns during the
season.
• Analyzing markdown, achieved margins and top line sales growth expectations due to these promotions.
Inventory Management:
• To supervise assistant merchandise planners in ensuring regular replenishment from warehouse to stores in order to
meet optimum inventory level and reduce stock-outs.
• Stock consolidation between stores for all fast-moving products to achieve higher sell-through.
• Managing Assistant Merchandise Planners’ for arriving at model stocks for Auto-Replenishments of stock movement.
• Phasing out old seasons products into Outlet store and monitoring slow-sellers.
Communication:
• Regular meeting with corporate planning members in UK so as to stream-line internal planning functions in line with the
global planning guidelines.
• Communicating with warehouse / logistics on product availability and with retail operations regarding product launches,
promotions, stock transfers, new store openings, target achievement, etc.
• Communication with Visual Merchandiser for ‘Space planning’ for all stores and capacity planning for new stores.
• Interacting with Marketing to manage product availability in line with the marketing and promotional launch calendar.
• Communication with IT to ensure efficient working of internal data warehouse and reporting systems.

Buyer (Burberry Middle East)

Planning & Forecasting:
• Forecasted the monthly stock requirements for every department - top-down and at a product level, bottom up based on
targets, historical sales, seasonality, store openings.
• Placing the seasonal orders based on the sales results
• Maintained and controlled OTB on a monthly basis.
• Prepared and managed the annual ‘Promotional Calendar’ for the brand.
Stock Management:
• Ensured optimum inventory level for every department which meets required stock covers, lead times and sales targets.
• Ensured top products are never ‘Out of Stock’ and phased out slow sellers by monitoring sell through, competition and
product performance.
• Continuously optimized store level inventory by tweaking model stocks, identifying scope for density increase/reduction
as per demand forecasts.People Management:
• Regular team meetings and reviews with the merchandise planning team members.
• Goal setting for assistant merchandise planners for their Annual Performance Appraisal; monitoring and periodically
reviewing individual KPIs to track and propose individual performance improvement.
• Identify, suggest, and execute professional training program to grow functional competences of the team.
• all Pvt. Label Formal brands in Mens’ formal wear.

brand Manager (Burberry , Salvatore ferragamo) Russia, Moscow

Find out detailed information about lyasana Mukhutidnova, Brand Manager (levis and Dockers) in VANCOUVER, BC

lyasana Mukhutidnova: Brand Manager (levis and Dockers) in VANCOUVER, BC

lyasana Mukhutidnova

AL Madani Group (UAE, Dubai)

Bin Hendi ENT (UAE, Dubai)

Burberry Middle East (UAE Dubai)

ZAO MFK Jamilco

All State Russian Academy of international trade

Teachers training Institute