Iliana Salcedo

Iliana Salcedo

Creative Director / Design Director – Product
Currently: Creative Art Director at Los Angeles Police Department / Northeast Station PAL
Location: Los Angeles CA
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• Experience with a Fortune 500 National Home Builder, leading its Corporate Graphics, Brochure & Marketing departments; Managed a staff of 8 Senior Graphic Designers • Over 15 years of creative direction, designing and supervising all creative design from inception to completion for all departments, precised technical specifications for all factories and management of creative design teams • Strategic Re-Structure of the Art Department; computer network setup, file sharing, file structure, file backup system, all hardware, software that automated work flow between all departments using the latest technology • Responsible for all Profit and Loss activities of Art Department and yearly budget planning Created and maintained all Marketing expenses/budgets and stayed within budgetary guidelines enforced by Business Manager • Creative design and direction of custom designs, logos, packaging, advertisements, direct mail, catalogs, brochures, corporate branding, websites for various city businesses and non-profit organizations including all photography • Worked with print and design vendors. Direct contact and supervision on all outsource design companies and freelance artists. Partner with designers, sales representatives, buyers and freelance artists to complete all product development and deliver all retail merchandise within budgets and deadlines • Managed, reviewed, creative input and worked closely with factories for final product production on over 20,000 renderings for major accounts as Ron Jon Surf shops, MGM, RRHOF, HRC, Six Flags, Bubba Gump, Aramark, Non-profit organizations, National Parks/Monuments, Museums, Zoos, and Aquariums nationwide. • Exceptional management / organizational skills, self-driven with excellent leadership skills and communication skills. Team leader oriented and sensitive to diverse backgrounds.

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