Fred is an extremely talented, conceptually driven creative person who always exceeds expectations with each and every creative brief. His strength is his ability to come up with ?a lot of fresh ideas right out of the box, and all in a very short time. He can write his own headlines and body copy (what a concept!) and works extremely well on his own or with ?any copywriter in a marketing brainstorming session. Fred has been working with healthcare/medical, B2B, consumer, high tech and retail clients since graduating from ?Art Center College of Design, Pasadena in 1988.
An art history buff, Fred loves to draw, write poetry, listen to and play music, tennis and running, but mostly he loves to work, because it’s not really work at all!
Fluent in Adobe CC: Photoshop, Acrobat, InDesign, Illustrator and HTML (webflow) plus a little Flash.
Fred can be a true asset to any company because as an art director and a writer. He possesses all the tools and skills it takes to communicate to just about any audience in a creative and memorable way. And because of his design/production skills he can expertly execute his ideas with complete confidence. Plus, there’s no ego involved, which makes Fred a great team player!