Randy Stude

Randy Stude

Marketing Manager
Location: Irvine CA
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INTEL CORPORATION 02 / 2008 - 11 / 2014 Marketing Manager As the Marketing Manager for Intel’s gaming strategy I was responsible for conceptualizing, planning and execution of a multi-year campaign to help launch Intel’s Core microprocessors to gamers first in the Americas. I led the execution of experiential campaigns, advertising, in-game product placement, and co-marketing with the biggest games and publishers. Responsibilities Included: • Strategic Planning to Brand and Sales Deliverables • 3rd Party Deal Negotiations (hardware, software and peripheral vendors) • Management of $2M annual budget. • Measured on sales as well as key brand metrics (articles, links, SEO, SEM, etc..) • Managed Campaign negotiation and execution with 3rd Party and Internal Agencies. INTEL CORPORATION 11 / 2001 - 12 / 2004 Business Development Manager Responsible to creating and maintaining high level executive relationships between Intel Corporate senior management and Sony entertainment divisions (Music, Movies and Gaming). I helped structure sales and marketing campaigns promoting Intel processors and Sony’s online properties. I helped launch Movielink via Intel sales and marketing bundles promoting the first ever premium pc movie download service on the internet. Responsibilities Included: • Server and Desktop Sales out results for all Sony Corporation entities. • Co-Marketing / Co-Branding Campaigns Sony + Intel • Technology enablement for consumer and enterprise solutions success. INTEL CORPORATION 1997 - 2001 Field Sales Manager – Intel Online Services Responsible for corporate account sales of streaming (CDN) and managed hosting services. Managed team of eight CDN account managers and engineers. Key Accounts Successes: • Sony Corporation; Fox Television; Fox Kids; ABC Family; Imagestation; Sony Computer Entertainment America; Sony Pictures; Clear Channel Radio (multiple)… INTEL CORPORATION 1995 - 1997 Account Manager – Intel Americas Inc. Sold Intel Proshare Video Conferencing Technology

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