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Shopper Marketing Manager - West/Central

Creative, strategic and collaborative marketer with 15 years of experience in the area of sales and marketing. Innovative and detail-oriented who thinks outside-of-the box and creates insightful solutions to drive brand growth, trade and category growth. Passionate about what the consumer needs, thinks and desires.

Responsible for the holistic vision for planning and execution so that strategies and tactics work synergistically to deliver assigned volume and ROI. Collaborate with Shopper Marketing Insights, Customer Sales team and Brand to achieve customer and brand objectives:
•	Develop strategies and lead integrated shopper marketing plans for mass, grocery and drug channels in the west and central regions. Mainly focusing on Target, Safeway, Meijer.
•	Manage agency resources to ensure successful execution of shopper marketing programs and objectives.
•	Ensure shopper marketing programs are insight driven, effectively communicated in-store and in line with brand strategies.
•	Work with Sales team and agencies to proactively identify customer growth opportunities as well as identify business risks to be mitigated.
•	Manage all shopper marketing budgets and ensure programs deliver against assigned volume and ROI.
•	Provide direction of promotional creative concepts and vehicle execution to ensure they meet customer and brand objectives.

Find out detailed information about Marce McKinnon, Shopper Marketing Manager - West/Central in San Clemente, CA

Marce McKinnon: Shopper Marketing Manager - West/Central in San Clemente, CA

Marce McKinnon

Post Foods

CSU Long Beach