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Director of Marketing

I am a seasoned marketing director with over 15 years of marketing success in driving financial results, brand vision, and delivering creative and innovative marketing strategies.  I am a champion of effective organizational change through inspirational leadership, productive collaboration, and the desire to make a positive difference.



Direct an internal team of six, creative agency, and media agency providing leadership and vision to exceed organizational objectives.

Champion of brand campaigns with break-through visuals and messaging across multiple media platforms generating a 5% lift in brand recognition.

Implementation and optimization of an integrated media strategy across television, radio, print, and out-of-home resulting in a 30% increase in website traffic and a 15% increase in lead acquisition.

Direct content marketing strategy and brand standards, for all collateral, signage, social media, digital, and traditional media.

Manage an $8 million budget and generated an additional half a million dollars worth of media annually through negotiated media rates and fees.

Consult with senior and director level leadership.

Present annual to over 30 locations and departments through an organization-wide marketing road show.

Directed media strategy to include television, out-of-home, print, and direct mail for eleven campuses resulting in a 10% increase in acquisition.

Established a campus brand ambassador program to align local marketing campaigns with national marketing campaigns.

Developed a multi-cultural indexing platform implemented throughout the organization for target audience segmentation.

Marketing Director

Provided marketing leadership to executives of a fashion retailer with over 200 locations nationwide.

Developed and implemented brand and point of purchase store visuals.

Developed a print and direct mail campaign with a 125% ROI.

Orchestrated new location campaigns to include print, radio, in-store signage, and community outreach

Marketing Consultant

Led the marketing department for a $200 million national junior fashion retailer with a $7 million marketing budget.

Orchestrated an award winning marketing campaign to include radio, direct mail, website, email, and in-store visuals.

Achieved a 150% ROI through the development of an incentive promotional insert program in over ten top fashion magazines.

Pioneered promotional partnerships with major motion picture companies and record labels.

Successfully negotiated over $2.5 million worth of free broadcast media in 5 years including radio personality endorsements and on-site radio events.

Marketing Manager

Find out detailed information about Franci Ramynke, Director of Marketing in Orange, CA

Franci Ramynke: Director of Marketing in Orange, CA

Franci Ramynke

Brandman University - Chapman University System

DeVry Inc.

National Stores, Inc.

Cothestime Stores, Inc.

Brandman University

California State University