Lifestyle

Outdoor

Triathlon

Health & Fitness

Outdoor living
hiking
reading
gardening
animal welfare
environmental sustainability

Accomplished marketing and communications professional with a successful track record in consumer product, retail and e-commerce industries. Expertise in go-to-market strategy, branding, multi-channel marketing, public relations and social media marketing. Driven by measurable results achieved through creative thinking and superior problem solving skills. Agency and in-house experience. Leads by example.

Develop and implement strategic marketing plan for startup sports nutrition company. Works closely with executive leadership to define goals, objectives and KPI’s for brand awareness and sales growth.

• Drive all marketing activities and sales including ecommerce, database acquisition, email marketing, digital marketing and social media advertising.
• Manage all aspects of brand development and representation, including storytelling, ambassador program, social media, field marketing and content marketing.
o Key Highlights
		Email database growth of over 300% in 8 months
		Social media engagement increase of 150% over 3 months
		Ecommerce growth of 160% in first month employment


Marketing Manager

Development and execution of client campaign strategy, media outreach and client reporting. 

• Developed client PR calendar, including research and identification of seasonal and non- traditional media/partnership opportunities
• Planned and executed media outreach including product seeding, press release writing, targeting and distribution
• Planned and executed client content strategy to support current campaigns across social media, email and client blogs

Senior Manager of Public Relations

Planning, execution and oversight of company-wide branding, public relations, internal communications and e-commerce/retail/digital marketing initiatives. Member of executive management team.

• Developed annual marketing budget and plan for web and retail marketing
• Planned, staffed and deployed all retail and industry events
• Managed all 3rd party marketing support vendors and in-house marketing team
• Achieved year-over-year increases in all metrics including retail sales, email marketing revenue, web traffic and geo-targeted revenue streams

Director of Marketing

Execution of annual marketing plan, development of brand ambassador program and management of off-site consumer expos.

• Provided support in development of annual marketing plan
• Researched and implemented non-traditional marketing strategies
• Designed and produced annual consumer product catalog, directing product selection and photo shoots

Find out detailed information about Sarah Lieneke-Nickle,  in Scottsdale, AZ

Sarah Lieneke-Nickle: in Scottsdale, AZ

Sarah Lieneke-Nickle

The Glukos Company, Inc

SMACK Media

TriSports.com

TriSports.com

University of Arizona