Fashion

Lifestyle

Outdoor

Yoga

Health & Fitness

Running

Traveling

Pure barre

Walking my dog

Managed all functions of the Yoga Journal online store. Defined the product assortment, managed vendors, and merchandised the entire site. Analyzed and reported on sales along with budgeting. Worked across multiple departments to ensure the Yoga Journal Store was fully integrated.
•	Defined the assortment for all products sold in the Yoga Journal Store
•	Maintained current vendors, signed new vendors, including negotiating terms and pricing
•	Updated assortments regularly and worked closely with vendors to add new and exclusive products for promotion
•	Collaborated with web and multimedia to plan future product assortments and promotions based on existing category demand 
•	Worked closely with the Store backend provider, fulfillment warehouse, and customer service teams for e-tail fluidity
•	Analyzed and reported sales, provided P&L budgets and revisions 
•	Set e-mail calendar and frequency and determined all marketing and creative messaging
•	Worked with an SEO consultant to develop and implement search strategies using Google Analytics to improve ranking and conversion

eCommerce Manager

Managed all trade sales and marketing materials and communicated them internally and to external partners. Coordinated trade shows, consumer conferences, and all corporate sales meetings. Managed product decks, ran sales reports, and provided additional support for sales and marketing. 
•	Managed the production schedule, price lists, sales decks, and other support documentation
•	Provided monthly sales reports internally and for external partners through Diver and Video Scan
•	Organized and attended sales trade shows, marketing consumer conferences, and Gaiam company sales meetings
•	Booked travel, managed contracts, sponsorship packages and budgets
•	Assisted the sales team with account meetings, sales presentations and sample shipments 
•	Cultivated partner, vendor, customer and talent relationships

Sales & Marketing Coordinator

Developed and implemented the strategy for growing Gaiam’s online B2B relationships through online marketplaces. Managed the relationships with eBay and Amazon. Merchandised store within a store, analyzed sales, optimized product listings and built customer relationships. Exceeded sales goals year over year.

eCommerce Marketplace Manager

Assisted the catalog buyers with product selection, information and imagery. Included price negotiation and vendor communication. Merchandised and proofed the catalog and Gaiam website. Performed competitive product and pricing analysis. Worked with purchasing to set up new vendors and SKUs. Assisted with the catalog photo shoot.

Assistant Buyer

Defined the strategy, executed and managed the outdoor headwear business. Designed and marketed new products. Performed competitive analysis. Responsible for driving profitable sales growth for customer specific, catalog and private label headwear products.

Account Executive, Outdoor Division

Assisted the sales and marketing team. Personal assistant to the vice president of sales.

Administrative Assistant, Sales and Marketing

Find out detailed information about Christine Espensip,  in Denver, CO

Christine Espensip: in Denver, CO

Christine Espensip

Active Interest Media - Yoga Journal Magazine

Gaiam

Gaiam

Gaiam

Imperial Headwear

Nestle USA - Hot Pockets Division

Colorado State University