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Vice President of Sales and Marketing

Driven, sophisticated and seasoned sales and marketing executive with 10 progressive years of a broad spectrum of experience in sales management, field marketing management, brand management, product development, project management, business development, partner relations and sales and marketing analytics.  Highly proficient while multitasking in a fierily competitive, team-oriented and fast-paced environment while juggling multiple priorities without compromising the quality of work.  Skilled in showing proficiency in planning, analysis of category trends, marketing programs sales training and forecasting of sales volume, which has resulted in profitable brands, improved promotional efficiencies and various cost savings.  Articulate communicator with innate ability to communicate with all levels of both internal and external contacts. Foster positive work ethics and leverage professional integrity.

2014 Team Player of the Year Award

•	Increased overall company sales by 177% in 2014 by designing, implementing and overseeing company sales program.  The sales program design included inside and outside sales procedures, international sales structure, territory allocation and face-to-face gorilla marketing strategies.
•	Expanded company reach by bringing new brands and products to market which included seasonal products targeting unique customer demographics, R&D, package design, sales collateral and marketing support and bringing all new products to market.  
•	Improved sales team efficiencies by implementing interactive training methods, providing team with sales and marketing decks and scripts used during day-to-day sales calls.
•	Created a unified sales and marketing team vision by hiring and training key department managers and directors that share common core values and work ethics.
•	Refined end user purchasing experience by creating tiered retailer and distributor programs designed to maximize in-store product exposure that included marketing collateral, POP displays and retail merchandising.
•	Organically grew company social media exposure by 200% by designing targeted campaigns to lead key demographics to our brand outlets.
•	Increased corporate brand awareness and market share by successfully designing, planning and overseeing company trade shows and conventions throughout North America and Europe while growing on-site product sales and coming in below budget.  Managed event budgets of up to $500,000.

Find out detailed information about Krystn Becker, Vice President of Sales and Marketing in Costa Mesa, CA

Krystn Becker: Vice President of Sales and Marketing in Costa Mesa, CA

Krystn Becker

Space Jam Juice, LLC

California State University - Long Beach