katie donald

katie donald

Creative Director

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Summary

Employment Experience Foreign Exchange Inc Corporate Head Visual Director /Creative Director December 2013- present -create overall merchandise themes for every season to maintain the brand image -create floor plans with fixtures and tables by store -execute a seasonal floor set company wide -work with vendors and various factories regarding fixtures, marketing material, props, lighting, and wall systems -create seasonal campaign photo shoots to execute the brand image -hire models, photographer, hair/MAU -style looks -create a budget -compose store windows, promotions, and in store images from these shoots -create monthly photo shoots for in store promotions and online look books -create window displays and banners (Photoshop and Adobe) -create weekly guidelines for all stores to implement -train in-store visual merchandisers -set up new stores -create all in-store signage -make and print marketing material on a Miyacki printer (water based printer) -make and print marketing materials on a Roland printer (oil based printer) -create and edit signage, images, and decals using Adobe Illustrator -review buying sell through reports to form visual merchandising plans for the week, month, and season -visit in state stores monthly and visit out of state stores seasonally Foreign Exchange Inc Greater California Region May 2013- December 2013 Women’s Tops & Bottoms buyer -create buying plan to execute for the upcoming season -trend analysis -review samples from vendors -place PO’s -adjust samples and PP's to increase sales for the category -attend trade shows -maintain vendor relationships -meet with the QC department weekly -meet with the men's buying team and in house production team weekly JAYA Apparel Group Los Angeles CA October 2011- May 2013 Production Associate Elizabeth & James, Stylemint, PJK, Elizabeth & James Textile, PJK ManRepeller -report monthly to Mary Kate and Ashley Olsen to create upcoming strategies and help maintain the overall appeal of their brands -one of 3 fabric buyers for multiple high end contemporary lines with in the JAYA apparel group -create buying and budget strategies for every season -visit the JAYA showroom to evaluate up coming seasons -assist monthly photo shoots for 7 different brands -work with our factories in Hong Kong, China, Japan, and Turkey maintaining our delivery dates -assist in merchandising plans for each season before the garments are in stores Foreign Exchange Inc Greater California Region July 2010- August 2011 Visual District Manager, Corporate Stylist& Visual Merchandiser -visually merchandise entire store (2,000-10,000 sqft) -create and maintain themes for each weekly store set up -set up and merchandise all new stores -train and manage other store visual merchandisers -maintain and visit each store in my district daily -compose sales reports -run weekly meetings with corporate buyers and regional managers -create guidelines for the entire company to follow seasonally

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