Mary R. Lewis

Mary R. Lewis

Sr. Loyalty Program Manager at Expedia, Inc.

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Summary

I’m a consumer marketing professional with a unique combination of traditional marketing expertise and advanced digital savvy. Recognized capability in helping companies target key customer segments and leverage start-of-the-art marketing strategies to generate profitable customer and consumer relationships. Passionate about creating emotional connections between people and brands. KEY SKILLS & QUALIFICATIONS Brand Strategy, Positioning, Architecture Naming and Nomenclature Digital Marketing: Social, Mobile, Search, Display Loyalty Marketing & CRM Consumer Segmentation and Targeting Consumer Research & Insight Content creation in Paid, Earned and Owned Media Market Research, Trend & Data Analysis Analytics, Metrics, and ROI Measurement Social Media Expertise / Strategy

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