Fashion

Outdoor

Tech

eCommerce & Marketing Manager with over 12 years of retail experience, and over 8 years of experience in ecommerce marketing and merchandising.Skilled at executing highly effective marketing campaigns, analyzing market trends, and improving overall site functionality.

-Executed a global campaign supporting the new online TI store

-Developed new email marketing strategies to drive traffic

-Created a new logo for universal brand recognition

-Launched new processes for more efficient product centered promotions

-Worked with designers to create new internal marketing banners

-Collaborated with social media teams to support the new TI store

-Partnered with ad agency to develop display banners.

TI store eCommerce Marketing Manager

-Analyzed existing business processes and made recommendations for improvement

-Combined new marketing and communications programs to increase sales conversions

-Worked with IT teams to implement new capabilities

-Provided competitive reviews and daily site metrics

-Member of the TI store worldwide project launch team

-Assisted in User Acceptance Testing

eCommerce Operations Analyst

-Responsible for the overall performance of www.gordonsjewelers.com & www.pagoda.com

-Managed the creation and execution of promotional events

-Defined creative and content elements for every homepage and email campaign

-Worked closely with merchants to build impactful product stories

-Managed the sequencing of products on family pages

-Managed search functionalities to include optimizing search terms

-Created landing pages and online catalogs to replace brand marketing

-Received Gold Gems Team Award FY13 Q2 & FY14 Q1

ECommerce Web Store Manager

-Assistant E-Commerce Merchandiser

-Launched two new web stores

-Provided daily and monthly reporting of sales and product trends

-Set up over 3,000 online exclusive products

-Obtained vendor samples for review, purchase, and photography

-Developed communications with the vendor community

Assistant ECommerce Merchandiser

-Created buy books, contact sheets, and line sheets for all collections and classifications

-Compared top 20 best sellers in all stores and allocated merchandise accordingly

-Reported to General Merchandise Manager with weekly comp store sales.

-Presented product knowledge to Soho headquarters to educate sales associates on new merchandise

D&G Buying Intern

Find out detailed information about Amy Kading,  in Kennebunkport, ME

Amy Kading: in Kennebunkport, ME

Amy Kading

Texas Instruments

Texas Instruments

Zale Corporation

Zale Corporation

Dolce & Gabbana

Fashion Institute of Technology