Fashion

Fishing

Outdoor

Streetwear

Surf

V.P., Marketing

Senior marketing executive with a track record of success in brand development within outdoor retailing and heritage brands, omni-channel marketing, eCommerce, strategic planning, creative execution, customer intelligence, demand generation, and managing business unit P&Ls.  Motivated by challenge and breadth of responsibility.  Excellent communication, leadership, and presentation skills. 

*  Led a team acknowledged as 2011 Multi-channel Merchant of Year and Catalog of the Year 
   award winners; gold award, 2012 Campaign of the Year  
*  Developed and managed in-house business analytic departments providing both customer and 
   market insight for a range of corporations
*  Multi-channel marketer with keen understanding of channel integration for optimum customer 
    experience and business profitability
*  Successfully managed international marketing initiatives and global teams
*  Led due diligence efforts in presenting companies for sale and acquiring companies
*  Extensive direct marketing experience - developing strategy, executing campaigns, and 
   measuring ROI
*  P&L manager across both large and small budgets
*  Excellent communication and leadership skills

Specialties: 
*  Branding expertise
*  eCommerce
*  Direct marketing and database expertise
*  Customer relationship management
*  Retailing - store operations, catalog marketing, ecommerce, inventory planning and allocation,   
   assortment planning, P&L management
*  Marketing research
*  Pricing
*  Loyalty programs

Responsible for profitability and growth of direct to consumer business including driving store traffic.   Manage both online and offline marketing strategy.  Direct the merchandise assortment and inventory planning along with creative execution of the brand messaging and positioning.

Find out detailed information about Harry Egler, V.P., Marketing in Bellevue, WA

Harry Egler: V.P., Marketing in Bellevue, WA

Harry Egler

Pendleton Woolen Mills

Pennsylvania State University