Harry Egler

Harry Egler

V.P., Marketing at Pendleton Woolen Mills
Currently: V.P., Marketing at Pendleton Woolen Mills
Location: Bellevue WA
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Senior marketing executive with a track record of success in brand development within outdoor retailing and heritage brands, omni-channel marketing, eCommerce, strategic planning, creative execution, customer intelligence, demand generation, and managing business unit P&Ls. Motivated by challenge and breadth of responsibility. Excellent communication, leadership, and presentation skills. * Led a team acknowledged as 2011 Multi-channel Merchant of Year and Catalog of the Year award winners; gold award, 2012 Campaign of the Year * Developed and managed in-house business analytic departments providing both customer and market insight for a range of corporations * Multi-channel marketer with keen understanding of channel integration for optimum customer experience and business profitability * Successfully managed international marketing initiatives and global teams * Led due diligence efforts in presenting companies for sale and acquiring companies * Extensive direct marketing experience - developing strategy, executing campaigns, and measuring ROI * P&L manager across both large and small budgets * Excellent communication and leadership skills Specialties: * Branding expertise * eCommerce * Direct marketing and database expertise * Customer relationship management * Retailing - store operations, catalog marketing, ecommerce, inventory planning and allocation, assortment planning, P&L management * Marketing research * Pricing * Loyalty programs

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