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Marketing Executive

Graduate of Communication, specializing in integrated, digital, & direct-response marketing with a genuine talent and exposure within seven global business icons demonstrating the ability to quickly adapt to differing environments, providing concept input & proactive solutions within performance driven roles.
 
•	National & International cultural understanding
•	Product launches & branding methodologies
•	Corporate branding & communication
•	Budget & forecasting management	
•	Quantative & qualitative marketing analysis
•	PR communication & materials

Knowledge in Software:
Proficient in Microsoft Office: Excel, PowerPoint, Word, Works, Access, Publisher, & Outlook
Intermediate skillset with Adobe Creative: PhotoShop, Illustrator, Dreamweaver, and InDesign
CMS: Microsoft CRM, SalesForce, SAP/HUB, FoxFast, CRM, FileMaker Pro, ACT!, Editor CMS, Insteo, Yardi Systems Inc. Voyager & CampusVue
Email: Click Dimensions, Mail Chimp, Hub Spot & Exact Target
Product Software: Google Analytics, Marketo, BART, Ella, Visual Vault, DNC Solutions, Insights, & Aprimo

Conferences Attended:
Microsoft Convergence, Atlanta, GA – 2015 
Exact Target Connections, Indianapolis, IN – 2013 
Social Media Week, Los Angeles, CA – 2012 
Webinars specializing in Electronic Marketing including Social Media, SEO, Branding, Digital Content and Email Strategies

• Innovate the core marketing activities for the company such as planning, delivering, designing and enhancing marketing programs in line with business objectives.
• Manage all events and programs to support the company's lead, customer and prospect programs 
• Conduct market research, translate go-to-market strategies and identify opportunities into actionable and measureable marketing campaigns
• Work with sales team to track the success of marketing campaigns and ensure leads are transitioned into the sales pipeline 
• Develop marketing materials as well as interact with and analyze reports from internal CRM and marketing automation systems
• Manage the marketing campaigns using Microsoft ClickDimensions and CRM software
• Monitor campaign impact and effectiveness to formulate recommendations to improve results 
• Responsible for a team of six employees to ensure an efficient and successful marketing department
• Conduct industry research, competitive analysis, & compile marketing budgets for company acquisitions

Find out detailed information about Brianne Underwood, Marketing Executive in Moreno Valley, CA

Brianne Underwood: Marketing Executive in Moreno Valley, CA

Brianne Underwood

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California State University, Long Beach