Fashion

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Product Line Manager

Versatile, analytical, and passionate Marketing Manager with 7+ years’ experience in marketing resulting in increased brand awareness, sales growth, and improved efficiencies. Identifies market trends and customer needs to create highly-targeted brand programs, campaigns, strategic partnerships, and product launches. Poised and dynamic leader and team-builder who thrives in a fast-paced environment.

Drive business by developing consumer-right products that correspond with company financial objectives.  


•	Established and managed stakeholder relationships including influencers, affiliates, and brand ambassadors increasing influencer marketing by 65 percent in six months
•	Executed strategic partnerships resulting in increased brand awareness and increased sales 
•	Planned and executed targeted marketing campaigns and brand programs through market research, identifying market trends, and consumer needs
•	Managed, planned, and executed product launches for 29 products in 12 months
•	Researched and implemented new global digital asset system resulting in improved efficiencies and cost reduction of 60k in 1 year   
•	Planed and managed marketing and sales budget of 2M 
•	Managed global incoming work requests prioritizing by jobs that further company strategic goals      
•	Collaborated with sales/distribution teams providing marketing solutions to generate product awareness and impact sales 
•	Planned and executed trade shows in

Marketing Manager

•	Prepared marketing plans and strategies for overall brand and signature products alongside company executives 
•	Collaborated with sales/distribution teams, providing marketing solutions to generate product awareness and impact sales 
•	Liaise with PR, Media, Advertising firms and production vendors to manage creation and delivery of content such as press materials, online ads, collateral and merchandising materials
•	Managed stakeholder relationships including external agencies, media and celebrity brand ambassadors/collaborations
•	Conducted ongoing online brand and product audits to assure visibility and positive content
•	Managed marketing budget of 5M and ongoing invoicing for accounts payable processing
•	Managed and tracked product giveaway process for public relations initiatives
•	Prepared ongoing marketing reports, presentations and financial data 


•	Assisted in implementing marketing plans 
•	Assisted marketing team members with ongoing projects such as collateral development, online auditing, and social media communications
•	Executed administrative projects and delegated tasks to ensure progress and meet deadlines while staying within budget
•	Planned and executed company events and team meetings; record and transcribe minutes of meetings
•	Prepared executive reports, presentations, and financial data 


Marketing Coordinator & Executive Assistant

Find out detailed information about Nicole Eckert, Product Line Manager in RSM, CA

Nicole Eckert: Product Line Manager in RSM, CA

Nicole Eckert

Ju-Ju-Be Intl.

Ju-Ju-Be Intl.

ONE- Distribution Company

Nikken

Santiago Canyon College