Lifestyle

Director of Marketing

Senior-Level Director of Marketing with 15+ years proven track record achieving quantifiable results creating and implementing sales, marketing and product strategies. In-depth international expertise launching new products and managing resellers. Highly skilled analyzing market trends, staying up to date with the most current market developments as well as competitor activities. Adept at attaining corporate sales objective, managing sales channels, identifying new business opportunities, and presenting compelling presentations. Trained leader capable of teaching, mentoring, motivating and assisting sales teams in achieving – and surpassing - corporate financial growth goals. Able to generate significant new revenue streams. Collaborate closely with internal and external stakeholders. Strong focus on gaining corporate market share. Excellent communicator, exceptional negotiator. Foster long-term client relationships. Results driven, detail oriented, high energy, successfully handles multiple projects simultaneously. Work well independently or as team member, in fast-paced, diverse environments and under intense pressure.

•Created, developed and manage all process, control, compliance, administration, and continuous improvement aspects of recently launched “At Your Side” channel partner program through which BMS sells 100%. 
•Strengthened the Marketing Department to lead development of strategic growth plans by hiring, training and mentoring 4 direct and 2 indirect reports. 
•Created, developed and implemented the strategy for Division’s annual marketing plans including product launches, strategic partnerships and corporate communications targeted to resellers and end users. 
•Took Division’s annual marketing plans and created global strategic roadmap plan for growth, including market and competitive analysis, customer channel selection and product and brand positioning. 
•Utilized Web, print, digital, email campaigns, etc. to build brand awareness.
•Managed execution of product promotional strategy that led to successful market penetration obtaining mind share of resellers and end users. 
•Recruited 250+ channel partners to date, working with each on their website content, marketing collateral to sell our products, and helping them with new product launches. 
•Organize and manage Division’s 100+ lead generation programs, seminars, tradeshows, telemarketing, and direct mail campaigns annually.
•Drove attendance to booth, created marketing campaigns targeted to attendees after the event. 
•Created and managed Division outreach on social media sites including Twitter, Facebook and You Tube

Find out detailed information about Michael Krumm, Director of Marketing in Littleton, CO

Michael Krumm: Director of Marketing in Littleton, CO

Michael Krumm

Brother International Corporation

University of Iowa