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Director, Trademarks and Licensing

•	Grew Licensing to $28,000,000 at retail and grew the University share of revenue from 690,000 to over 1.4 million annually.
•	Track record of creating Scholarship Endowments and new revenue streams to fund scholarships, including a new one that will generate an incremental $250,000 per year.
•	Led 3 projects for merchandise outlets on the main campus and online, generating $2 million in retail sales annually.
•	Manage Sideline Agreement relationships with Nike, Russell, Under Armour, etc. for Football, Basketball, Baseball, etc.
•	Manage Trademark & Marketing Legal Issues with University Council & Fair Labor Association and Workers Rights Consortium Rep for Purdue University
•	Developed New Purdue University Athletics Brand Identity Guidelines in conjunction with Purdue Athletics & Nike
•	Manage relationships with over 500 third party vendors for Purdue University, that entail Merchandising, Trademark Licensing, Community Relations, Engagement activities, etc.
•	Manage Balanced Budgets for Trademarks & Licensing Program for 15+ years.
•	Lead Community Relations efforts with Community Hoops, Military groups, Purdue Center for Cancer Research, etc.
•	Worked with professional athletes, coaches, celebrities, sports agents, etc. on marketing and product development initiatives


Find out detailed information about David Wilson, Director, Trademarks and Licensing in West Lafayette, IN

David Wilson: Director, Trademarks and Licensing in West Lafayette, IN

David Wilson

Purdue University

Central Michigan University

Central Michigan University