David Wilson

David Wilson

Director, Trademarks and Licensing at Purdue University
Currently: Director, Trademarks and Licensing at Purdue University
Location: West Lafayette IN
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Summary

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• Grew Licensing to $28,000,000 at retail and grew the University share of revenue from 690,000 to over 1.4 million annually. • Track record of creating Scholarship Endowments and new revenue streams to fund scholarships, including a new one that will generate an incremental $250,000 per year. • Led 3 projects for merchandise outlets on the main campus and online, generating $2 million in retail sales annually. • Manage Sideline Agreement relationships with Nike, Russell, Under Armour, etc. for Football, Basketball, Baseball, etc. • Manage Trademark & Marketing Legal Issues with University Council & Fair Labor Association and Workers Rights Consortium Rep for Purdue University • Developed New Purdue University Athletics Brand Identity Guidelines in conjunction with Purdue Athletics & Nike • Manage relationships with over 500 third party vendors for Purdue University, that entail Merchandising, Trademark Licensing, Community Relations, Engagement activities, etc. • Manage Balanced Budgets for Trademarks & Licensing Program for 15+ years. • Lead Community Relations efforts with Community Hoops, Military groups, Purdue Center for Cancer Research, etc. • Worked with professional athletes, coaches, celebrities, sports agents, etc. on marketing and product development initiatives

Work Experience

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Interests & Groups

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INTERESTS
  • Outdoors
  • music
  • travel
SPORTS
  • Baseball
  • Running
  • Soccer
  • Football
  • coaching
  • etc.
GROUPS
  • ICLA
  • Local soccer clubs
  • etc.

Education History

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