Paul Schmidt

Paul Schmidt

Brand Strategist and Marketing Executive
Currently: Brand / Consultant at Evoke
Location: Laguna Niguel CA
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Summary

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Currently specializing in providing brand strategy and marketing communication plan development services to both the corporate and agency communities that include market research, competitive analysis, brand positioning, advertising, marketing, launch strategies, creative strategy and strategic marketing plans across all platforms and mediums. My career spans over 20 years in strategic marketing communications, brand strategy and account service management within both agency and corporate MARCOMM environments. Throughout the course of that experience, I have held key leadership roles within each environment and have been directly responsible for the development of multi-level communication initiatives, sales strategies and the creation of structural brand frameworks for local, regional, national and global organizations. This diverse experience has allowed me to build a powerful skill set that includes strategic development, creative strategy and brand positioning, corporate communications, core leadership and multi-functional team management, as well as honed analytical insight to ensure that all executed tactics are on strategy and achieve objectives. I have built a solid career by developing and directing brand strategies and initiatives for global organizations that include Yamaha Motor Corporation (Motorcycles, ATV, Snowmobile, Generators) Ralph Lauren, Sears Roebuck, Warner Brothers Studio Stores, Marriott International Hotels, Maxxis International, American Honda, Honda Racing, 3M, Toyota Motors USA, Toyota Racing Development, Scion, Motegi Racing, El Torito, Taco Cabana and Juice It Up. Skills: - Brand Marketing and Communications - Digital Marketing - Strategic Brand Planning and Development - Client Services Management - Agency Operations - Public Relations / Corporate Communications - Pitch Development / Presentations - Leadership / Executive Management

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