Jennifer Hanson

Jennifer Hanson

Director of Marketing

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Summary

I was born and raised in beautiful Boulder, CO where I also attended the University of Colorado and was a member of the Division 1 Women's Tennis team - GO BUFFS! My passion for marketing comes from my educational background in Psychology, Business, and a little bit of competitive spirit. I currently work at Apex Ski Boots and lead all marketing initiatives for this innovative Winter sports brand. I cut my teeth on the agency side working at Crispin Porter & Bogusky, where I worked my way up in Account Services. My experiences at CP+B ranged from small new business pitches to house-hold brand names and international multi-channel campaigns. Some of those brands include Burger King, Microsoft, Milka & Old Navy. At Apex Ski Boots I am in charge of all B to B and B to C marketing initiatives including (but not limited to) social media, digital, print and video, content, tradeshow, packaging, and SEO. The Apex brand was a startup when I came on board in 2011. It has been an inspiring learning experience to be involved in the branding of such a revolutionary Winter sports company. I have been involved in innovative business solutions my entire career, so I am not interested in the status quo

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