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Senior Graphic Designer / Branding Lead

Artistic with refined sense of color, detail, proportion, and balance. Strategic leader with ability to communicate ideas and thought processes, ensuring high-quality outputs based on business requirements. Exceptional project management capabilities with extensive experience in delivering medium to large scale design projects. Proficient in website management, print production, creating marketing collateral, building landing pages, producing digital designs, and establishing and reinforcing brand standards. Graphic Designer well-versed in standard software and applications with capacity to adapt to new programs and tools. Solid record leading creative teams to translate concepts into design solutions for enhanced visual branding and consumer engagement.

Operate as active member of product development team and design visual appearance and decals of products, documentation, and packaging. Update corporate Shopify website by creating product pages, banners, landing pages, and videos. Oversee design projects from conception to delivery as well as direct Graphic Designers in designing product and marketing collateral for print and online platforms. Produce marketing collateral including trade show graphics, media kits, sales sheets, and retailer presentations. Develop style guides, color schemes, and font selections to form and strengthen brand identities. Collaborate with marketing and design teams on strategies and marketing efforts for development and deployment of new marketing content.

--Played integral role in amplifying DuroMax’s sales from $24M to $190M between 2017 and 2021 and established brand as top selling portable generator brands on Amazon.com. Led conceptualization and design of all new HX generator series, DuroMax’s most popular and bestselling product line.

--Completed graphic design projects for in-house brand, DuroMax, designed point of purchase displays for HomeDepot stores in Florida as well as presentations for Product Line Reviews on behalf of DuroMax to present to Lowes, Home Depot, Tractor Supply, Mendards, and other retailers.

--Established complete brand identities for DuroMax, FunTime, Virtual Sun, and RollerDog.

--Directed artistic aspects of project by coordinating studio photo shoots, guiding photographer, and completing final edits to ensure adherence to art direction.

--Transferred from e-commerce division to product development division and led development of visual branding of products.

--Launched email marketing program, resulted in additional $1M in sales within first nine months.

Oversaw daily content management of company website, updated new product content, and created sale pages. Spearheaded bi-weekly email marketing campaign with 1.2M subscribership. Edited all images from in- house photo shoots by retouching and enhancing color correction.

Graphic Designer

Find out detailed information about Jason Ferris, Senior Graphic Designer / Branding Lead in Victorville, CA

Jason Ferris: Senior Graphic Designer / Branding Lead in Victorville, CA

Jason Ferris

Imperial Industrial Supply

Jean Andre et Cie

Mt. Sierra College