Creative Agencies

Marketing Manager

Experienced and astute professional, with extensive background in sales, creative marketing design and communications, brand and product campaign management, project coordination, and client and vendor relations. Competent at innovating effective marketing methods and launching programs based on strategic analysis and customer specifications to surpass quotas, increase market share, and optimize revenue base. Capable of overcoming complex business challenges to outperform market competition. Versatile, strategic business leader with well-defined business acumen and outstanding analytical, communication, and problem resolution skills. Committed to the highest level of professionalism and excellence.

• Keen management to regional and national Medicare marketing initiatives for immediate response lead generation campaigns

• Direct interface with sales directors, advertising agencies, and database marketing to streamline media mix in order to attain marketing objectives and sales goals as well as capitalize on local market opportunities

• Expert oversight to regional and local member retention efforts by providing unique strategies

• Collaboration with senior executive leaders in establishing regional and market strategies

• Presentation of monthly and quarterly campaign results to estimate against plan, spend, and  return on investment (ROI)

• Administration of efficient external partner marketing campaign for field marketing organizations (FMOs) 

• Development of pioneering provider, physicians group, and hospital co-branded campaigns

• Structuring of strategic marketing plans including long- and short-term goals for the region with an annual marketing budget of over $5M

• Tactical supervision of marketing implementation for key accountable care organization (ACS/ACO) projects and initiatives at the local market level

Find out detailed information about Erik Milanez, Marketing Manager in Corona, CA

Erik Milanez: Marketing Manager in Corona, CA

Erik Milanez

Aetna

California State University San Bernardino