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President

Experienced Marketing Professional 

Connect with me at 727-455-9010 or tblalock13@tampabay.rr.com. 


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You know how marketing managers are always struggling with how to stand out amidst all the noise, attract the right prospects, engage them and get them to take action?

I solve this by infusing a company’s real personality and passion into their marketing resulting in an unfair, and truly unique, competitive advantage. I communicate compelling value propositions through authentic content that connects with ideal clients, builds trust and credibility and inspires them to take action.

Thanks to my marketing degree, direct sales and business development experience, running several businesses of my own, writing award-winning copy and innate customer perspective I understand marketing from all sides—the people, the processes and the performance.

To brainstorm and collaborate from any of these perspectives, call me now at 727-455-9010.


Most likely there are plenty of other folks offering what you do. Your real differentiator is--YOU! Clients are always thanking me because I infuse their personality and passion into their marketing, creating a unique and unbreakable connection that drives engagement and inspires action. I ask the tough questions that transform your generic value proposition into an unfair advantage and communicate it in an authentic way that gets results. People always tell me they've never seen anyone optimize content for both search engines and prospects so well, and that my content sounds like it was written by an industry expert. I love empowering others by presenting my marketing and optimization secrets at local entrepreneur workshops.

As a contractor for BayCare, I had the privilege of heading up the Creative Services Copywriting Team supporting seven area hospitals. The style guide I created established content standards so requesting managers could depend on consistent quality. I enjoyed the diversity of writing engaging, compelling copy for direct mail, fact sheets, billboards, brochures and more. I was thrilled when my boss emailed me several months after I left to tell me one of the direct mail pieces that I came up with the concept and wrote the content for won the nation's top healthcare marketing award.

Also contract at HSN, writing hard-hitting sales copy for features pages and promotional emails for the likes of Suzanne Somers and Wolfgang Puck. I was honored when they asked me to write the content for a groundbreaking online holiday catalog. I enjoyed the team atmosphere, plus working with merchants, graphic artists and production. My analytical alter-ego was satisfied by researching competitive sites and recommending new promotions or sales hooks to improve click through and help drive business.

Think marketing technology is boring? Think again. Every day I get the privilege of finding creative and compelling ways to increase vendor and reseller ROI. Whether it's brainstorming sales incentives, conducting A/B testing to identify best practices or creating engaging copy for everything from print and online advertising, videos, landing pages, email campaigns and event collateral to testimonials, direct mail, articles, environmentals and newsletters--it's all about the results. Bonus results have come in the form of ADDY awards for a Microsoft whiteboard video that evolved into an entire campaign including email and direct mail, as well as the theming and messaging for our largest annual event. There's never a dull moment--just the way I like it!

Senior Content Writer

Soup to nuts doesn't begin to describe the diversity of marketing activities I managed at GMS--good thing I happen to love both. From taking email opt-ins from zero to more than 8,000 in two years, making major inroads into a new market and creating a closed-loop, data-driven sales and marketing process that empowered us to effectively prioritize, nurture and closed leads to managing more than a dozen trade shows a year, successfully launching new products and continually strengthening partner relationships--I covered a lot of ground.

Marketing Manager

Find out detailed information about Tracy Blalock, President in Clearwater, FL

Tracy Blalock: President in Clearwater, FL

Tracy Blalock

Write 2 the Point

Tech Data

Gulf Management Systems

Roosevelt University