Bike

Golf

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Brand Consultant

With over 13 years of brand marketing experience in a combination of roles ranging from action sports and teams sports to tech-lifestyle and entertainment, Braden has a broad background that can deliver a comprehensive strategy and execution plan for world class brands.
Braden has managed both small and large teams, with corresponding revenues and budgets in a variety of settings from categorical business units to global departments.  Overseeing multiple aspects of the brand including marketing, sales, operations, design and finance; Braden brings the ability to view and manage business from the executive level while exceeding deliverables on the ground.

Responsible for building brand equity solutions rooted in demand creation that reinforced Incase’s position and re-launched the brand both domestically and internationally. Through implementing a proficient go-to-market strategy, responsibilities lay in developing cohesion across regions, establishing a consistent brand voice, identifying key consumer targets and creating content platforms

Global Director of Marketing

Launched New Era’s Sports & Entertainment division through directing and implementing a brand strategy focused primarily on strategic partnerships, endorsements, sponsorship, events and content in team sports (MLB, NFL, NBA, NHL), golf, motorsports, outdoor and action sports. Managed a global budget of $6MM+, led a direct team of 6 and cross-functional teams including communications, retail, creative, social, digital and legal.

Director of Sports & Entertainment Marketing

As the liaison and category owner between the National Football League and New Era, launched the New Era x NFL partnership globally. Developed, implemented and managed a $100MM+ consumer products business through building a brand team and a larger cross-functional unit. Was responsible for establishing and activating a comprehensive licensing global go-to-market strategy inclusive of NFL contractual deliverables.

Head of Football (NFL)

Managing an office of 23 employees and a $20MM+ business, I was responsible for leading the strategic planning, management and execution in Action Sports, Streetwear and Special Markets through integrated brand marketing, sales, design, and operations.

Strategic Business Unit Manager - Action Sports, Streetwear & Special Markets

Launched the New Era California business unit and office (contract negotiations, real estate planning, infrastructure) and introduced the New Era brand to the global action sports community, consumers and retailers. Managed $2MM marketing budget, 3 employees plus independent contractors focusing on an integrated GTM strategy with strategic partners in surf, skate, snow, MX, streetwear and combat.

Global Marketing Manager - Action Sports, Streetwear & Special Markets

Established a marketing program to elevate brand awareness through implementation of new ad concept and strategy, revised catalogs, created the first Alloy tradeshow program, developed and launched a new website, aligned Alloy with Rockstar Energy Drink, and increased our athlete roster. Other responsibilities included creating press kits for new products, developing paid media and improving product placement through print and digital mediums, creating in-store fixtures, direct mail initiatives, event planning and execution, promotions and directing the efforts of rider support.

Brand Marketing Manager

Responsible for branding efforts including re-organizing the surf and wake team, assisted in the introduction of NoFear Music, the SoBe/NoFear energy drink, NoFear energy bar, licensed NoFear 4x4 truck and a “Core 50” retail merchandising program. Day to day duties were contract negotiations, creating earned press in both endemic and non-endemic media channels, budget management, securing photography, partnership alignment, team management, on-site event execution and promotions.

Sports & Entertainment Specialist

Find out detailed information about Braden Dahl, Brand Consultant in Laguna Niguel, CA

Braden Dahl: Brand Consultant in Laguna Niguel, CA

Braden Dahl

Confidential

Incase

New Era Cap

New Era Cap

New Era Cap

New Era Cap

Alloy MX & White Bros Racing

NoFear Inc.

California State University, Chico