Moto & Powersports

• Upper-level marketing & sales professional with a demonstrated experience in the development and execution of integrated marketing communications through effective cross promotional advertising campaigns in a variety of media platforms designed to exceed projected P&L reports and forecasted traffic objectives. 

• Skilled in managing and leveraging brand equity through the creation of/or the maintenance of a strong brand image vis-à-vis creative design strategies and innovative website management support.

• Proven aptitude to analytically track, statistically decipher, and deductively target a variety of markets/customers by utilizing strong organizational and interpersonal skills to exceed company and customer expectations.

Specialties: 
• Client Relations • Demographic Analytics & Research • Leadership Alignment • 
• Product Deployment  • Program Development/Management • Reliability Studies • 
• Sales Analysis  & Reporting • Sales Forecasting • Social Media Marketing • 
• Statistical Research • Strategic Planning • Team Building/Conflict Management • 
• Training & Education • Value Justification •

•	Researched Tennessee’s 95 counties tourism & hospitality statistics for the University of Tennessee’s Tourism Institute and delivered findings at the Tennessee Governor’s Conference on Hospitality & Tourism. 
•	Developed & maintained a database to analyze the hospitality spending potential indexes to generate County Tourism Fact Sheets for each of the 95 Tennessee counties.
•	Generated & delivered detailed county tourism economic impact studies for each Tennessee County to utilize in local presentations for tourism business stimulation.

Graduate Research & Teaching Assistant

•	Taught students how to create business plans to include revenue objectives, marketing strategies, profit & loss statements and best ethical practices.
•	Developed & managed all educational and syllabus materials for 8 university hospitality courses. 
•	Responsible for creating tests to measure performance relative to university standardized learning objectives for 60+ students per semester.

Adjunct Professor

• Generated over $200,000 in new business revenue in digital product solutions.
• Exceeded monthly and annual revenue targets by building new accounts & increasing current customer spending. 
• Sold, created & fulfilled digital solutions to include online display & mobile banner ad impression campaigns.

Interactive Account Manager

• Responsible for planning, ordering & negotiating $130,000+ monthly buys of TV, radio, newspaper, digital & direct mail.
• Systematized an internal advertising agency and hub call center for the four retail locations saving over $200,000 annually.
• Managed $1.4 MM advertising expenditures for stores in NY, GA, PA, & SC.

National Advertising / Marketing Manager

• Placed all promotional advertising, implemented marketing promotions & directed over 30 non-profit events for seven radio stations.
• Handled all National Added-Value requests and responsible for the implementation, delivery & scheduling of such promotional material for the leading media representation company in the United States (Katz Media/Advantage).

Marketing /Promotions Director

• Fulfilled internal/external marketing efforts such as designing, scheduling and placing all non-profit/in-house marketing materials under the guidance of the Director of Marketing.
•	Designed & sold circulation sales packages with the Circulation Manager to facilitate Point of Sale (POS) business growth.

Marketing Specialist

• Sold over $400,000 in radio advertising & promotional advertising.
• Prepared & delivered presentations to clients, & agencies using radio / broadcasting databases such as Arbitron, TapScan & Qualitap information.

Account Executive

• Conducted market penetration research and dealer selection materials using state and local snowmobile/ all-terrain vehicle (ATV) registrations/purchases. 
• Managed daily marketing operations of the co-operative advertising program (60 dealers in North America).

Marketing Coordinator / Research Analyst

Find out detailed information about Jim Talbert, Ph. D,  in Greenville, SC

Jim Talbert, Ph. D: in Greenville, SC

Jim Talbert, Ph. D

University of Tennessee, Knoxville

Pellissippi State Technical Community College / King University - Sevierville

WSAV-TV / Media General

Boat N RV Superstores

Cumulus Broadcasting, Savannah

Savannah Morning News

Citadel Broadcasting Company

Redline Performance Products, Inc.

Savannah College of Art & Design

University of South Carolina, Columbia

University of South Carolina, Columbia

University of Tennessee, Knoxville