Charles Whitt

Charles Whitt

Director, Marketing Communications
Currently: Director of Marketing and Communications at BASF
Location: Rolesville NC
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Summary

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Marketing Strategist, Communications Leader, Public Relations Professional, Web Site / Digital Media Development and a Leader of Change & Innovation • Twenty-three years of experience in marketing, marketing communications, media/public relations, product development and sales in sports, media, manufacturing and financial services industries. • Communications expert with experience in all forms of public relations including media relations, internal communication, community relations, event planning and corporate sponsorships. • Proven ability to substantially increase profitability, consumer awareness, and customer participation. • Decisive, action-oriented leader whose strong customer service focus, team leadership, and vision generates creative solutions to challenging issues and maximizes team potential. • Leader of major corporate change initiatives including the integration of marketing communications personnel from several mergers and digitization of mission-critical business processes. • Led several corporate-wide web site development projects with substantial impact on company performance. Internet Marketing experience includes a broad and deep experience in online customer acquisition. Entrepreneurial mindset with tactical tenacity. Extensive knowledge in the areas of search strategy and comparison shopping technology. Interested in website technology and optimization achieved through automation. Specialties: Marketing, Communications, Media/Public Relations, Project Management, Strategic Planning, Web Site Development, Strategic Business and Brand Planning, Brand Building / Positioning, PR Development and Integration, 360-Degree Marketing, Brand Promotional Development / Execution, New Market Entry Strategies / Execution, Sales Forecasting and Support, Consumer Marketing and Promotions, Budget Management, Social Media, Sports / Event Marketing Strategy, Contract Negotiations, Accredited in Public Relations, Public Relations Society of America

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