Sofia Colon


I graduated in May 2013 with a marketing major. I gained some experience when I interned in the marketing department with a prestigious manufacturing and a distribution company called B. Fernandez & Hnos., Inc. After I graduated I worked for two years at DDB Latina, a well- known advertising agency in Puerto Rico, as a media buyer. There I did all print, TV, radio, and OOH buying (and post-buys) for Coca-Cola, Johnson & Johnson, Powerball, and Sam' s Club. I worked with my media planner on different projects including formulating a media competitive analysis, assisting with client meetings, coordinating media tours, and I developed and was in charge of distributing monthly newsletters for the clients on important upcoming events in the media world.