Hisella Covarrubias

Hisella Covarrubias

Reginal Training/Sales Manager
Location: Riverside CA
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Managed Personnel consisting of 60+ Sales Associates, 6 Lead Associates, and 1 Customer Service Supervisor resulting in the #1 rated, Staff Promotions for 3 consecutive years within the district. Achieved 106.7% of the sales plan with comp growth of 26.7% by innovating brand standards, market development, product awareness, and creating promotional events, in cohesion with vendor partnerships, and associate training courses. Created and implemented operational performance procedures that maximized the overall customer service experience and repetitive sales while reducing associated costs with workloads. Increased business profitability of 12% in Gross Margin within the Enterprise Locator System Software which reduced the workload timeframe by 50%, innovated changes in logistics, research and development, concomitantly with IT Development Conducted Regional Seminars for training and developing staff within the corporate IT, brand, market, sales, and customer service methodologies. Significantly reduced fall shortage in the highest shortage location by 55% by exceeding the minimum security standards, training and developing personnel on standards and coaching on product identification.

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