Music

My experience within the Marketing field expands over sixteen years in which I have a proven record of both, high achievements and exceeding expected goals. In my previous position with the marketing team at Univision Communications Inc., I was deeply involved integrating the latest trends in social media, web, mobile and graphic advertising, allowing clients to better promote their messages across the various medias, resulting in higher brand awareness, increased sales and greater loyalty to their business. I was awarded the 2013 employee of the year at Univision Radio San Diego and was a runner up on 2011 & 2012.

- Develop and coordinate multi-platforms advertising campaigns: on-air, web, mobile and social media for clients to introduce, reinforce and continue brand loyalty of their products and/or services.
- Design and allocate digital elements on our stations websites, mobile and social media pages.
- Create proposals and recaps for each client’s campaigns.
- Monitor and analyze statistics and success rate at the mid-way and; at the end of each campaign, to verify that result is the desired one and continue with campaign as is; or adjust promotion and marketing materials to get the client’s desire results.
- Manage and maintain the audio streaming, social postings, mobile and video commercials inventory from both stations.
- Provide relevant local San Diego content for websites, Facebook and Twitter pages to keep our viewers and listeners engage and interacting with our clients and sponsors.
- Produce and analyze reports for Corporate of our pacing, budgeting, sponsorship, endorsements, traffic, daily and weekly sales activity and inventory capability.
- Coordinate logistics for our main station events: St. Jude’s Radiothon, Making Strides Breast Cancer Walk, Quinceañera Fest, Fiestas Patrias, May Celebration, Avocado Festival, Strawberry Festival, Fiesta del Sol, Fiesta en la Bahia, Haunted Hotel and Zoo Jungle Bells.

Marketing Coordinator

Find out detailed information about Mary Perlaki-Neely,  in San Diego, CA

Mary Perlaki-Neely: in San Diego, CA

Mary Perlaki-Neely

Univision Communications Inc.

ITESM