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Director of Online

Strategic E-commerce professional with experience developing effective design and usability enhancements. Proven track record driving cross-functional business initiatives that contribute to the bottom line. Goal and deadline oriented team player.

• Responsible for online strategy in the areas of user experience, acquisition, and e-commerce growth.
• Led the responsive site efforts to create the best mobile experience in the tile market.
• Led the 2.0 launch of Color-it, a custom “Handpainted” tool enabling users to design their own unique tile for purchase.
• Reshaped the purchase funnel by optimizing the online tile buying experience, and reducing user friction.

• Drove online strategy in the areas of user experience, acquisition, and e-commerce growth.
• Led the 2.0 launch of the “Gallery”, an inspirational section of the site with SEO best practices driving acquisition.
• Drove a cultural shift in the marketing team to be data driven.

Manager of E-Commerce

• Owned the user experience for Chrome B2C and B2B sites covering the U.S., Canada, Europe, and the UK.
• Led launch of Chrome Japan B2C and B2B sites.
• Supported launch of Chrome Customs 2.0, a custom bag tool.

User Experience Manager

• Owned merchandising and created a brand rich user experience
for Chrome across U.S., Canadian, and B2B sites.
• Supported launch of Chrome Magento v1.7 sites and systems. 
• Drove SEO efforts, growing organic traffic and revenue.

E-Commerce Merchandising Manager

• Supported merchandising for Chrome across U.S., Canada, Mobile, and B2B sites.
• Led the design and launch of Chrome Mobile Magento site.
• Launched Chrome Customs online, a custom bag tool.

E-Commerce Merchandiser

• Supported launch of Chrome Magento V 1.3 sites and systems integration.
• Lead the design and launch of Chrome Yahoo storefront.
• Drove UPC compliance of organization involving UPC mapping, inventory system procurement, and implementation.
• Drove Google Apps implementation of organization.
• Supported new store opening through IT systems planning.

E-Commerce Coordinator

• Drove site usability enhancements and QuickBooks integration of Chrome legacy site.
• Tackled key merchandising issues and coordinated with outside developer to update site per product launches.
• Managed inventory accuracy, order fulfillment, pricing, image preparation, and customer service.

Office Assistant

• Prepared department KPI reporting for VP of Operations and Operations manager.
• Trained new CS associates on billing system and departmental procedures in a classroom setting.
• Supervised and evaluated 20-30 CS associates and ensured department efficiency.

Administrative Support

Find out detailed information about Eddie Castillo, Director of Online in Portland, OR

Eddie Castillo: Director of Online in Portland, OR

Eddie Castillo

Fireclay Tile

Fireclay Tile

Chrome Industries, Inc.

Chrome Industries, Inc.

Chrome Industries, Inc.

Chrome Industries, Inc.

Chrome Industries, Inc.

The San Francisco Chronicle