Creative Agencies

Music

Over 12 years experience in marketing, advertising, public relations and event management. Skilled at creating and executing strategies and multimedia campaigns designed to increase brand awareness, deepen customer relationships and attract new clients. Well-versed in writing press releases, designing advertisements and sales collateral, managing budgets, leading staff and negotiating contracts. Proficient in Adobe Photoshop, Illustrator, Quark, Dreamweaver, Joomla, Reachmail, iMovie and Microsoft Office.

• Excellent communicator, easily relates to management, customers, outside agencies and vendors
• Decisive problem solver, uses sound judgment and shows initiative while working under pressure
• Strong analytical skills, effectively organizes and interprets data while managing multiple projects

• Directed marketing, sales, public relations and client services for an OEM & chemical manufacturing company with 21 product offerings, growing annual sales 20%, from $1.3 million to over $1.55 million
• Created marketing strategies, print and digital advertisements, sales collateral, direct marketing materials and press releases that increased new customer sales from 2.5% to 10% of annual sales
• Managed reboot of company’s digital ecosystem, tripling web traffic, and activated social media program using Facebook, Twitter, WordPress and YouTube resulting in over 1,500 first-year followers
• Developed database documentation processes, from lead identification and response tracking to client retention and distributor reward programs, growing annual responses from 173 to over 1,250
• Coordinated trade show, lunch and learn and Chamber of Commerce presentations, which included designing exhibits, marketing and attending events, and tracking leads and sales conversion for ROI
• Gathered and analyzed industry news, competitive marketing collateral and sales efforts to address changes needed in company materials, future efforts, sales forecasting and media placement
• Controlled monthly marketing budget by managing project timelines, purchase orders and fulfillment

Marketing Director

• Researched, confirmed and coordinated events with expenses up to $100,000 plus, while controlling a buying budget in excess of $500,000, and generating start-up revenue of over $800,000
• Developed marketing strategies, all advertising, promotional and social media materials, and relationships with the press, radio stations, booking agencies, promoters, advertisers and customers
• Oversaw box office operations, negotiating contract expenses, reconciling sales and settling events

Event Director and Marketing Consultant

• Researched, confirmed and coordinated over 350 events annually, increasing revenue over 50%, from $210,000 to $325,000, and being awarded best music venue three years in a row
• Developed marketing strategies, all advertising, promotional and social media materials, and relationships with the press, radio stations, booking agencies, promoters, advertisers and customers
• Oversaw box office operations, negotiating contract expenses, reconciling sales and settling events

• Mentored, advised and taught AP-style writing to students working in Student Media
• Wrote and edited articles, updated databases, and managed the distribution, display advertising sales and advertising staff of The Gamecock Newspaper and Discover Carolina Magazine
• Established and managed Student Media Public Relations Group and served as a DJ for WUSC radio

Student Media Graduate Assistant

Find out detailed information about Jonathan Dunagin,  in Greer, SC

Jonathan Dunagin: in Greer, SC

Jonathan Dunagin

Controlled Release Technologies, Inc.

TKWR / Lighthouse Entertainment

The New Brookland Tavern

University of South Carolina

Clemson University

University of South Carolina