Streetwear

VP Marketing

Global supply chain professional with over 20 years experience gained in the U.S., C.America and Far East.  Skilled in Global/Domestics logistics, warehousing & distribution, supply chain management and manufacturing for vertical apparel industry.  Ability to generate revenue in challenging and competitive environments while possessing a positive work ethic, energy and desire to continually build on success.

• Marketing home appliances for domestic & international dealing with brands namely, G.E. and Magic Chef.
• Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning.
• Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.
• Define and direct marketing programs for demand creation, lead generation and interface with sales team for lead tracking and management.
• Work closely with Sales management to develop and manage channel and partner strategies and programs.
• Oversee product management including market and customer research for market and product requirements, interface with engineering for product certification(KTL/KTR), product pricing and product lifecycle management.
• Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support.
• Work with the CEO and the other executive team members to identify and
develop strategic alliances, raise venture/public financing, communicate
with BoD members, and close/grow major customer accounts.
• Develop and track metrics and success criteria for all marketing programs
and activities.
• Oversee and monitor group's import auto(Chrysler, Fiat) sales operations in South Korea market.

Find out detailed information about Ralph Han, VP Marketing in Inverness, IL

Ralph Han: VP Marketing in Inverness, IL

Ralph Han

Magic Chef Corp.

Southern Illinois University