Paul Anthony Yih


Creative Director / Art Director / Designer

I have worked as an Art Director/Designer with global brands ranging from footwear to outdoor sports/lifestyle to food/beverage.

I developed my design skills while living on the west coast for 16 years. I developed a number of global footwear campaigns overseeing the process from beginning to end and have worked personally with NBA all-stars to Actions Sports athletes. Some include working with athletes such as James Harden, Derrick Rose and Damian Lillard.

I own and operate my own creative studio (OVERCAST CREATIVE) based in Madison, Wisconsin. I am always seeking new clients and relationships. Let’s create something together.

- Strong conceptual and photo art direction experience
- Understanding brand positioning and how it applies to product.
- Managing complicated deliverable lists
- Strong design, layout and typographical skills.
- Solid understanding of design trends in relation to sports and street culture.
- Leadership, verbal presentation and management skills.
- International manufacture relations
- Expert in Adobe CS and MS Office.
- Strong knowledge and experience with in Traditional/Action Sports industries