Bike

Fashion

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Outdoor

Skate

Snow

Streetwear

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Being a loyal friend.

Art Director/Designer

PAUL YIH
Creative Director / Art Director / Designer 
paulyih.com  
@paulyih

I have worked as an Art Director/Designer with global brands ranging from footwear to outdoor sports/lifestyle to food/beverage.

I developed my design skills while living on the west coast for 16 years. I developed a number of global footwear campaigns overseeing the process from beginning to end and have worked personally with NBA all-stars to Actions Sports athletes. Some include working with athletes such as James Harden, Derrick Rose and Damian Lillard. 

I own and operate my own creative studio (OVERCAST CREATIVE) based in Madison, Wisconsin. I am always seeking new clients and relationships. Let’s create something together. 


Skills:
- Strong conceptual and photo art direction experience
- Understanding brand positioning and how it applies to product.
- Managing complicated deliverable lists
- Strong design, layout and typographical skills.
- Solid understanding of design trends in relation to sports and street culture.
- Leadership, verbal presentation and management skills.
- International manufacture relations
- Expert in Adobe CS and MS Office.
- Strong knowledge and experience with in Traditional/Action Sports industries


Freelance Art Director/Designer - paulyih.com

Creative Concepts, Logos/Branding, Brand Toolkits, athlete photography art direction, product photography art direction, photo retouching, presentations, catalogs

Past/current Client List:
Adidas American Football (NFL)
Adidas China
Adidas Brand Campaigns
Adidas Basketball (NBA)
Adidas Action Sports (Skate/Snow)
Reebok Classics
Reebok Fitness
4FRNT Skis 
Harpoon Willie's Pub & Eatery
Champs Sports Bar & Grill

Agency work:
Cinco Design Studio (Portland)
Roundhouse Design Studio (Portland)
Fiction (Portland)

Campaign Concepting, Art Director for product and athlete photo shoots, build campaign graphic catalogs and brand guidelines. 

I have art directed several athlete photo shoots working with athletes such as Derrick Rose, Damian Lillard, Andrew Wiggins, John Wall, Jeremy Lin, Dwight Howard, Joakim Noah, Mike Conley, Jeff Teague, Jrue Holiday, Marcus Smart 

Past Projects: 
Adidas 2014 NBA All-Star Game
Adidas Uprising Rebrand (Adidas Youth Basketball Program)
Adidas Boost Basketball campaign (Boost or Bust)
Adidas D Rose Lakeshore Shoe
Adidas Derrick Rose Signature Shoe campaign (DRose6)
Adidas John Wall Signature Shoe campaign (JWall1, JWall2)
Adidas Damian Lillard Shoe campaign (DLillard1)
Adidas Social Media Concept/Art Direct Athlete photo shoots - Instagram @adidashoops 2014/2015
Adidas 2015 McDonalds's All-American Game 
Adidas 2015 Take On Summer Campaign (Global Summer Tours)

Jr Art Director/Designer - Adidas Brand Design (Global Basketball)

Find out detailed information about Paul Anthony Yih, Art Director/Designer in Madison, WI

Paul Anthony Yih: Art Director/Designer in Madison, WI

Paul Anthony Yih: Art Director/Designer in Madison, WI

Paul Anthony Yih

Paul Yih Freelance

adidas Group

Portland State University